The highly anticipated San Francisco Chinese New Year Parade will take place on March 7, 2026, marking the largest Lunar New Year celebration outside of Asia. ABC7 is the official broadcast partner for this vibrant event, which showcases the rich cultural heritage of the Chinese community in San Francisco.
This year’s parade features Eileen Gu, a San Francisco native and Olympic freestyle skiing gold medalist, as the grand marshal. Gu’s involvement adds an exciting dimension to the event, celebrating both local talent and the spirit of the Lunar New Year.
How to Watch the Parade
Viewers can tune in to ABC7 Eyewitness News for live coverage of the parade. To ensure you don’t miss any of the festivities, consider downloading the ABC7 News Bay Area streaming app, which provides access to live events and updates. The parade promises a vibrant display of floats, performances, and cultural displays that celebrate the Year of the Dragon.
Additional highlights include performances by the Huaxing Arts Group, who will serve as the opening act for the parade. Attendees can also look forward to various artistic displays, including a statue celebrating the Year of the Horse, created by a talented Bay Area artist for the Golden State Warriors.
Exciting Features and Community Engagement
The parade will also introduce its official mascot, named Maverick, who is set to engage with audiences throughout the event. In a message leading up to the parade, Eileen Gu shared her enthusiasm, emphasizing the importance of community and cultural celebration.
As the floats receive their final touches in preparation for the big day, the San Francisco Chinese New Year Parade is poised to be a memorable event for residents and visitors alike. The city’s streets will come alive with color, music, and the spirit of unity as the community gathers to usher in a new year filled with hope and prosperity.
For those unable to attend in person, the broadcast on ABC7 ensures that everyone can partake in the festivities, celebrating the diversity and rich traditions that the Lunar New Year embodies.
