Starbird, a California-based chicken chain, has announced that its salads have surpassed fried chicken as the top-selling menu item. This shift comes as the company prepares for a multistate expansion, including a move into Washington and other states in the coming year. Founded in 2016 by chef Aaron Noveshen, Starbird has positioned itself as a “premium fast food” option, emphasizing high-quality ingredients and a modern dining experience.
The company operates around 20 locations across California and Colorado, where its entrée-sized salads have gained popularity. Noveshen stated in an interview with FOX Business, “We do serve wings and tenders and sandwiches, but it’s really the premium ingredients and the healthful indulgence that differentiate us.” Starbird’s salad menu features items such as the Elote Chop Salad, Avo Cabo Crunch, and Thai Chicken Salad, appealing to health-conscious consumers.
Innovative Approach to Fast Food
Starbird’s commitment to quality extends beyond its salads. The chain uses fresh chicken that is hand-breaded and cooked in rice bran oil, a method that Noveshen claims results in a lighter and fresher product. “The product’s incredibly fresh, incredibly light and delicious,” he added. This focus on quality has helped the chain carve out a niche in the competitive fast food market.
The company has also embraced technology to streamline operations. Most customer orders are placed digitally through Starbird’s mobile app, online platform, or in-store kiosks. This technological integration enhances the customer experience and increases efficiency. Moreover, in addition to traditional locations, Starbird has established outlets in nontraditional venues like Levi’s Stadium, San Francisco International Airport, and California Memorial Stadium, home of the University of California, Berkeley football team.
Noveshen highlighted how events at Levi’s Stadium, including the Super Bowl, have boosted visibility for Starbird. He noted, “Because Starbird is a known entity, people could fly in to have Starbird right at the airport or come to the stadium and have Starbird.” This strategy contributed to one of the busiest weeks in the company’s history.
Future Growth Plans
As Starbird marks its 10-year anniversary, the chain is gearing up for significant growth. Noveshen revealed plans to expand into five new states, starting with Washington. “That’s how we think about things at Starbird,” he emphasized, seeking to “create a little positivity, put a smile on people’s faces, and share some deliciousness.”
With its innovative menu and expansion strategy, Starbird is poised to make a notable impact in the fast food industry. The growing popularity of salads over traditional fried options at the chain reflects a broader trend toward healthier eating choices among consumers. As Starbird prepares to take on new markets, it aims to continue offering high-quality, health-focused meals.
