UPDATE: In an exciting turn of events in the entertainment industry, Park Jeong Min has been crowned the top rising actor for December 2025, beating out popular stars Lee Jun Ho and Lee Je Hoon, who secured the second and third positions, respectively. This announcement comes following a detailed big data analysis conducted by the Korea Corporate Reputation Research Institute, highlighting the evolving landscape of actor brand reputations.
The institute analyzed a staggering 53,171,721 pieces of big data collected from November 26 to December 26, 2025. This analysis assessed consumer behavior through various indices, including participation, media, communication, and community metrics, which are crucial in understanding the relationship between consumers and rising actor brands.
Park Jeong Min achieved a remarkable brand reputation index of 5,165,198, driven by outstanding metrics: a participation index of 880,636, media index of 1,775,836, communication index of 1,427,370, and community index of 1,081,356. These figures indicate his growing influence and popularity among fans.
In comparison, Lee Jun Ho ranked second with a brand reputation index of 2,744,534, accumulating a participation index of 143,439, media index of 629,592, communication index of 1,353,605, and community index of 617,898. Meanwhile, Lee Je Hoon secured third place with a total index of 2,424,471, which includes a participation index of 285,714, media index of 870,976, communication index of 845,336, and community index of 422,446.
According to Koo Chang Hwan, Director of the Korea Corporate Reputation Research Institute, “The Park Jeong Min brand took first place, currently recognized as the trendsetter.” Koo added, “The Lee Jun Ho brand has emerged as a dependable actor, while Lee Je Hoon has grown into a series drama icon.”
Other notable mentions include Yoon Kye Sang, who placed fourth, and Choi Woo Sik in fifth, with both actors garnering attention for their impressive performances in the industry. Yoon is recognized for his powerful acting skills, while Choi is celebrated as a master of romantic comedy.
This latest ranking reflects an urgent shift in consumer engagement with actor brands, emphasizing the profound impact of online habits on brand consumption. As fans continue to interact with their favorite stars, the dynamics of brand reputation will likely evolve further, making it essential for actors to maintain and grow their presence in the competitive entertainment landscape.
Stay tuned for more updates as trends in the entertainment industry continue to unfold.
