BREAKING NEWS: Ford has just announced a major shift in its strategy to regain market presence in Europe by partnering with Renault to develop and manufacture new electric vehicles (EVs). This urgent move comes as Ford’s market share has dramatically fallen to just 2.9 percent from 8.3 percent two decades ago, with deliveries plummeting to only 256,750 cars in the first ten months of 2025.
The collaboration with Renault follows Ford’s recent struggles, including the discontinuation of popular models like the Ka, Fiesta, Focus, and Mondeo. With the automotive landscape rapidly evolving, Ford is scrambling for new vehicles to offer to consumers. The new EVs will be engineered in northern France and will utilize Renault’s Ampere platform, with two models anticipated to launch in early 2028.
While Ford has not disclosed the specific identities of these upcoming models, they are expected to be smaller vehicles, leveraging the AmpR Small architecture that supports models such as the Twingo and Renault 5. Ford emphasizes that these new cars will embody “authentic Ford-brand DNA” and feature “distinctive driving dynamics,” aiming to set them apart from their Renault counterparts.
This partnership not only signals a shift in Ford’s approach to electric mobility but also highlights the intense competition in the European automotive market. Analysts suggest that the new EVs will be priced higher than traditional internal combustion engine (ICE) vehicles, which could further challenge Ford in reclaiming lost market share. With the production of EVs still significantly more expensive than ICE models, profit margins may remain tight as Ford relies on Renault for development.
In addition to the EV collaboration, Ford and Renault are exploring opportunities to jointly develop small vans, potentially expanding their commercial vehicle offerings. This strategic alliance marks a critical juncture for Ford as it seeks to stabilize its operations and maintain relevance in a market that is increasingly shifting towards electrification.
Consumers and industry watchers alike will be keeping a close eye on Ford’s next moves as the company tries to navigate these turbulent waters. The urgency of this partnership reflects a broader trend in the automotive industry as traditional manufacturers adapt to the growing demand for sustainable mobility solutions.
As developments unfold, Ford’s ability to effectively launch these new models could determine its future in Europe. Stay tuned for updates on this evolving story, as the implications for both companies—and the automotive industry at large—could be significant.
