Instagram continues to be the primary platform where many individuals first encounter creative work, making it crucial for artists and photographers to engage with it meaningfully. In a recent video, photographer and educator Roberts emphasizes the importance of treating Instagram not as a scoreboard for likes and comments, but as a personal gallery that showcases artistic growth over time. By shifting this perspective, creators can better connect with their audience and enhance their artistic journey.
Moving Beyond the Scoreboard Mentality
Roberts begins by reflecting on a time when aspiring photographers relied heavily on magazine editors to select their work for publication. The process was slow, and the inherent gatekeeping forced artists to evaluate the strength of their images critically. Today, the landscape has changed dramatically; artists can self-curate their portfolios, but this freedom can lead to self-censorship. Roberts urges creators to move away from the mindset of “I don’t post” as a permanent identity.
Instead, he advocates for a proactive approach to sharing work. Confidence, according to Roberts, originates behind the camera—at the moment an artist decides a scene is ready for capture. This mindset compels photographers to commit to their choices and avoid the temptation to second-guess themselves. Emphasizing the importance of decisiveness can ultimately transform how artists engage with their craft.
Understanding Engagement Metrics
Roberts also addresses the psychological effects of social media metrics, noting that likes and comments often do not reflect the true value of an artist’s work. He points out that Instagram now displays view counts, revealing that many users engage with posts without liking them. This observation reframes low engagement figures, suggesting that they may represent “quiet attention” rather than disinterest. For many creators, this realization can alleviate the pressure associated with social media performance.
“If you did not ask for critique, treat random harsh comments as background noise,” Roberts advises, encouraging artists to filter feedback carefully.
Roberts encourages artists to utilize Instagram as a living archive of their progress. He suggests posting work that resonates personally, rather than simply targeting algorithmic approval. If an image is worthy of being printed and displayed in a home, it is likely suitable for public sharing as well. This philosophy helps cultivate a more authentic representation of an artist’s journey.
Moreover, Roberts highlights that most individuals may never have the opportunity to host a physical exhibition. Instagram serves as a free virtual gallery, providing creators with a platform to showcase their work without the logistical hurdles and social pressures associated with formal events.
For those interested in exploring this perspective further, Roberts’ video offers valuable insights into how to approach Instagram as a tool for artistic expression rather than a competition for validation. As the digital landscape evolves, embracing a gallery mindset may empower artists and photographers to share their unique visions more freely and authentically.
In a world where online presence is increasingly vital, shifting the focus from metrics to meaningful engagement can redefine how artists connect with audiences and perceive their own work.
