The holiday season is upon us, and fragrance remains a highly sought-after gift choice. On December 18, 2025, Linda G. Levy, President of The Fragrance Foundation, conducted a satellite media tour in partnership with D S Simon Media to unveil the latest trends in holiday fragrances. This initiative aims to guide shoppers in selecting the most popular and giftable scents for their loved ones.
Identifying Key Trends in Fragrance
According to Levy, this year’s fragrance trends reflect a diverse array of preferences among consumers. Several themes have emerged, including a strong preference for sustainable and eco-friendly products. “Shoppers are increasingly aware of the environmental impact of their purchases,” Levy noted during the media tour. As a result, many brands are now offering perfumes that utilize natural ingredients and sustainable packaging.
Additionally, personalisation has become a significant aspect of fragrance shopping. Many consumers are looking for scents that resonate with their individual identities or those of the recipients. This trend has led to an increase in bespoke fragrance offerings, allowing customers to craft unique scents tailored to their preferences.
The holiday season also sees a resurgence of classic scents, with many shoppers gravitating towards traditional notes such as warm spices and rich florals. These timeless fragrances evoke nostalgia and comfort, making them popular choices for gift-giving.
Gift-Ready Scents for Everyone
During the satellite media tour, Levy highlighted specific fragrances that are trending this holiday season. These include a mix of established brands and emerging names, showcasing a wide range of scent profiles. For example, options such as floral bouquets and woody undertones are particularly popular this year.
Shoppers are encouraged to consider the recipient’s personality when selecting a fragrance. “A fragrance can be a deeply personal gift,” Levy emphasized. “It’s important to think about what scents the recipient might enjoy.” This approach can enhance the gifting experience and ensure that the fragrance resonates with the individual.
As the holiday shopping period progresses, Levy’s insights aim to help consumers make informed choices. With fragrance being a perennial favourite, understanding current trends can significantly enhance the gifting experience this season.
In summary, the insights provided by Linda G. Levy during her media tour underscore the evolving landscape of holiday fragrances. As shoppers navigate these trends, the emphasis on sustainability, personalisation, and classic scents will likely shape their purchasing decisions, making this a dynamic year for fragrance gifting.
