On Super Bowl Sunday, February 8, 2026, poppi made a vibrant return to the iconic event, featuring a new commercial that highlights the brand’s innovative approach to soda. This marks the third consecutive year that the prebiotic soda brand has participated in the Super Bowl, aiming to engage viewers with a message that transcends traditional advertising.
Transforming the Super Bowl Experience
The latest advertisement, which runs for 30 seconds, showcases poppi’s commitment to entertaining consumers. The commercial features artists Charli XCX and Rachel Sennott, who are known for shaping rather than following cultural trends. Directed by Aidan Zamiri and produced in collaboration with creative agency MIRIMAR, the ad takes place in a college lecture hall that transforms into a lively, energetic fantasy as a student opens a can of poppi. This moment invites viewers into a world of celebration, illustrating how poppi aims to elevate everyday experiences.
According to Kristina MacIntosh, Senior Vice President of Marketing at poppi, the brand’s intention with this year’s campaign was clear. “We showed up with the same confidence, tone, and cultural point of view that defines how poppi exists online, because that’s core to who we are,” she stated. The ad not only reflects poppi’s essence as a lifestyle choice but also captures how consumers engage with events like the Super Bowl—through social media, group chats, and gatherings with friends.
Establishing a Cultural Presence
poppi’s journey in the Super Bowl landscape has evolved significantly over the years. The first year’s commercial introduced the brand as a modern alternative to traditional soda. In the second year, the focus shifted to educating consumers about when and how to enjoy poppi. This year’s advertisement solidifies the company’s position as a culture-first brand, intertwining entertainment with consumer engagement.
The ad concludes with Charli XCX encouraging viewers to “make it poppi,” launching the brand’s new campaign centered around the tagline “Make It poppi.” This message reinforces the idea that poppi is more than just a beverage; it represents a mood and a lifestyle that resonates with its audience.
Founded by Stephen and Allison Ellsworth, poppi combines prebiotics with fruit juice to create a refreshing low-calorie soda, boasting only 5 grams of sugar. The brand’s innovative approach and strong digital presence have contributed to its meteoric rise, culminating in a record sale of $1.95 billion to PepsiCo in 2025. Since its inception in 2020, poppi has attracted a loyal fan base, including celebrities like Hailey Bieber, Kylie Jenner, and Billie Eilish.
poppi is available in 17 distinct flavors, such as Strawberry Lemon, Raspberry Rose, and Classic Cola, among others. For those interested in exploring poppi further, the full Super Bowl commercial can be viewed on YouTube, and additional content is available on social media platforms, including Instagram.
With its strategic positioning and innovative marketing, poppi continues to redefine the soda category, appealing to a generation that values experience and connection. As the brand continues its journey, it remains focused on creating moments that resonate with consumers, both on and off the screen.
