UPDATE: Walmart has announced a staggering 43% drop in the price of its annual Thanksgiving basket, bringing it down to just $4 per person—the lowest since the program’s inception in 2022. This announcement, made on October 21, 2025, signals a significant shift in food pricing as families prepare for the holiday season.
The Thanksgiving basket, designed to serve 10 people, includes over 20 items such as turkey, potatoes, stuffing, and more. Last year, the same basket was priced at approximately $7 per person, highlighting a remarkable reduction that many families will appreciate amid ongoing economic challenges.
This price cut is not unique to Walmart. Discount retailer Aldi has also reported similar reductions, indicating a broader trend among U.S. retailers to adjust prices as they anticipate increased consumer demand during the festive season. According to Reuters, this pricing strategy is a response to the financial strain many households are facing, particularly those with lower incomes, due to rising living costs and trade policy uncertainties.
As families across the nation gear up for Thanksgiving, this price reduction comes as a welcome relief. Officials have noted that while inflation remains above target levels, there is growing optimism compared to previous years. The Biden administration’s efforts to stabilize supply chains and reduce food costs are being credited for these improvements.
With the holiday shopping season approaching, retailers are strategically positioning themselves to attract budget-conscious consumers. The significant 43% decrease in Walmart’s Thanksgiving basket price could lead to increased foot traffic and sales as families look for affordable holiday solutions.
Looking ahead, analysts will be monitoring how these pricing strategies impact consumer behavior as well as the overall economy. The hope is that continued price reductions will help alleviate some of the financial pressures faced by families during these challenging times.
As Americans prepare for Thanksgiving, this news serves as a reminder of the potential for positive change in the retail landscape. With the holiday season just around the corner, consumers are encouraged to take advantage of these lower prices while they last.
Stay tuned for more updates on pricing trends and consumer impacts as we approach the holidays.
