Fans of KPop Demon Hunters received thrilling news as toy giants Hasbro and Mattel showcased a new line of toys inspired by the animated feature at the Nuremberg Toy Fair. This launch includes a variety of dolls, action figures, collectibles, and games that celebrate the vibrant world of the film.
Among the highlights is Mattel’s American Girl collection, featuring dolls of the film’s main trio: Rumi, Zoey, and Mira. These characters are part of the fictional K-pop girl group Huntrix. Each doll reflects the distinct personalities and styles seen on-screen, equipped with premium fabrics and detailed accessories that capture the essence of the film’s iconic fashion and music.
In addition to the American Girl offerings, Mattel is launching a range of fashion dolls, action figures, and collectible items. Notable additions include singing dolls that replicate the group’s performance outfits, as well as keychains featuring not only Huntrix but also the boy band Saja Boys and the fan-favorite character Derpy. Additionally, fans can look forward to a new UNO game, Polly Pocket collectibles, and Little People Collector sets inspired by the film.
Innovative Offerings from Hasbro
On the other hand, Hasbro introduced exciting products such as NERF toys modeled after Huntrix’s demon-fighting weapons, along with two interactive Furby Furblet toys. One Furblet is based on Derpy Tiger, beloved by fans, while the other draws inspiration from Jinu, a complex character from the film. Each Furby toy features over 45 interactive sounds, themed accessories, and a convenient keychain clip.
In a unique twist, Hasbro also revealed light sticks designed for the film’s two K-pop groups, Huntrix and Saja Boys. These light sticks can sync together for a concert-like experience, allowing fans to engage with the film’s music in a lively atmosphere. Furthermore, a special edition of Monopoly themed around KPop Demon Hunters will soon be available, allowing players to “rehearse, hunt demons, win awards, and compete for fans,” as described in an official statement.
KPop Demon Hunters has rapidly gained popularity, becoming Netflix’s most-watched title. The series follows the adventures of the Huntrix group as they battle monsters from the underworld while navigating the world of K-pop. Its soundtrack also enjoyed significant success, securing a spot in the top 10 of the Billboard 200 chart and achieving the number one position on Billboard’s Hot 100 with the track “Golden.”
Moreover, plans for a sequel film have been confirmed, as announced by The Hollywood Reporter in August 2023. The directors and studio have secured their deals for the next installment, following the success of the original film, which recently earned two Golden Globe wins and received two Oscar nominations for animated feature and original song.
While a specific release date for the toy lines has not yet been disclosed, the American Girl KPop Demon Hunters collection is available for pre-order on the brand’s website, generating excitement among fans eager to bring a piece of the film into their homes.
