URGENT UPDATE: New reports confirm that BTS has reclaimed the top spot in the latest singer brand reputation rankings, pulling ahead of BLACKPINK amid rising consumer engagement. The announcement comes as both groups gear up for major events, with BTS planning a world tour.
According to data released by the Korea Corporate Reputation Research Institute today, BTS’s brand reputation index surged to 7,409,314, an impressive increase of 8.81% from December’s 6,809,220. The group’s participation index reached 261,097, while their media index hit 927,857, and community engagement soared to 3,674,716.
In a fierce contest, BLACKPINK secured second place with a brand reputation index of 6,213,487, which marks a staggering increase of 76.65% from their previous index of 3,517,427. Their participation index stood at 148,866 and media index at 545,540. The group’s strong performance comes after their successful pink-themed world tour.
Meanwhile, Lim Young Woong claimed third place with a brand reputation index of 5,231,902, down 13.60% from December. His participation index was 881,305, as media engagement reached 1,528,397 and community index at 1,201,475.
Gu Chang Hwan, director of the Korea Corporate Reputation Research Institute, stated, “BTS, with their announced full-group comeback and world tour, leads the rankings, while BLACKPINK continues to impress with their global influence. Lim Young Woong maintains a strong community connection, taking third place.”
The competition does not stop here. Upcoming releases, including a highly anticipated comeback from IVE in February, may shift the dynamics further in the coming months. Fans are eagerly watching as these artists continue to dominate the charts and engage their communities.
Stay tuned for more updates as the battle for the crown continues to heat up! Share your thoughts on social media and let us know who you think will prevail in this exciting race.
