GOG’s New Owner Unveils Bold Strategy to Challenge Steam

UPDATE: GOG’s new owner, Michael Michał Kiciński, has just announced a revolutionary plan to take on Steam’s dominance in the gaming industry. The co-founder, who bought back GOG from CD Projekt Red just after Christmas, is steering the platform towards a curated marketplace focused on quality over quantity.

In a recent interview with Games Industry, Kiciński revealed that GOG aims to carve out a niche by emphasizing “classic retro and modern classics.” With this strategy, GOG is set to differentiate itself from Steam, which is often criticized for hosting a plethora of low-quality titles. Kiciński stated, “GOG is a very curated platform. This is, I think, one of our strengths: we don’t release hundreds of games daily, 95% of which are really not super high quality.”

This move is particularly significant as Steam continues to dominate the gaming landscape, boasting a vast library that can overwhelm gamers. Kiciński believes GOG can attract dedicated fans who want to explore a selection of carefully chosen games tailored to their interests. The focus on quality is intended to foster a loyal community around GOG’s offerings, allowing gamers to trust that every title meets a high standard.

GOG’s commitment to curation means fewer releases, but Kiciński assures that the platform will also include current-day titles that align with its vision. This strategic choice reflects a desire to maintain the platform’s original identity while adapting to modern gaming trends.

As GOG embarks on this ambitious journey, it seeks to reclaim its place in the gaming world by focusing on quality titles that resonate with its audience. The gaming community is watching closely to see if this strategy will yield success against the backdrop of Steam’s massive market share.

Next steps: GOG will need to demonstrate the effectiveness of this new approach in the coming months. Gamers can expect a more selective range of titles and potentially see GOG emerging as a strong alternative to Steam’s extensive library.

For now, GOG’s vision under Kiciński represents a promising shift in the gaming market, one that prioritizes quality and community engagement over sheer volume. Stay tuned as this story develops, and watch for GOG’s upcoming releases that could reshape how gamers discover and enjoy their favorite titles.