Savage X Fenty has unveiled its Valentine’s Day 2026 collection, featuring the rising model Vivian Wilson, who is the estranged daughter of billionaire entrepreneur Elon Musk. The campaign, led by Rihanna, showcases Wilson in a stunning role reminiscent of Aphrodite, embodying themes of love and allure. This announcement was made on Tuesday, signaling a key moment for both the brand and Wilson.
In the sultry photoshoot, Wilson, aged 21, is joined by actress Lovie Simone, actor Michael Cooper Jr., and model Emma Arletta. The campaign’s promotional material exclaims, “Aphrodite has entered the chat 🔥,” while teasing the collection with the tagline, “Aphrodite is coming. Love season loading… 🥀” on social media platforms.
The “Love So Savage” collection includes a variety of floral robes, ruffled lace lingerie sets, and printed boxers, with prices ranging from $22.95 to $94.95 for members of the subscription service. This launch not only highlights the artistic vision of the brand but also marks a significant milestone in Wilson’s burgeoning career.
Wilson’s profile has increased significantly since she appeared on the cover of Teen Vogue in March 2023. In that interview, she openly criticized her father, calling him a “pathetic man-child” and condemned his political affiliations, particularly his involvement with former President Donald Trump and his stance on transgender issues. Following that, she signed with the prestigious Creative Artists Agency (CAA), further solidifying her status in the fashion industry.
September 2023 marked another pivotal moment for Wilson as she made her debut at New York Fashion Week and declared her financial independence during a panel discussion. Earlier in the year, she launched her first fashion campaign, showcasing her versatility as a model.
On the same day as the campaign launch, Wilson celebrated reaching 1 million followers on Instagram, humorously welcoming “one mil gay people” in her Stories. This milestone reflects her growing influence and connection with a diverse audience.
Rihanna, who recently welcomed her third child, a daughter named Rocki Irish, with partner A$AP Rocky on September 13, 2023, continues to play an active role in her brand’s seasonal campaigns. Her presence ensures that Savage X Fenty remains at the forefront of the fashion industry, captivating audiences with each new collection.
This collaboration not only highlights Wilson’s ascent in the modeling world but also reinforces Rihanna’s commitment to inclusive representation in her brand’s messaging.
