Target is set to implement significant changes throughout its stores in 2026 as the retailer prepares for a transformative year. With enhancements ranging from store renovations to technological upgrades, consumers can expect a revitalized shopping experience. The company’s current CEO, Brian Cornell, will transition to a new role in February, handing the reins to Michael Fiddelke, the current Chief Operating Officer. Fiddelke has outlined ambitious plans to elevate the guest experience at Target.
During a recent earnings call, Fiddelke emphasized the importance of leveraging Target’s brand equity, which includes over 40 private labels like Good & Gather, Cat & Jack, Up & Up, and Threshold. He highlighted the need for the company to “further leverage” its $31 billion brand portfolio to stay competitive and relevant. Although specific product launches were not detailed, shoppers can anticipate an increased selection of plant-based and wellness products, aligning with predicted food trends for 2026, according to Nestle.
Strategic Partnerships and Store Enhancements
Target’s collaboration with Ulta Beauty will conclude in August 2026 after a successful partnership that began in 2021. As both companies agreed not to renew their partnership contract, Target plans to expand its beauty offerings to ensure customers continue to have a diverse selection. The retailer aims to maintain strong connections with its clientele both in-store and online, even after the partnership ends.
In line with these changes, Target is preparing for extensive remodeling of its physical stores and online platform. These improvements will focus on enhancing fulfillment reliability for digital orders and creating a welcoming shopping environment for in-person visits. For online shoppers, Target is enhancing its same-day delivery and pick-up services while working to minimize out-of-stock items.
Additionally, physical store layouts will undergo significant revisions, including larger back rooms to support a more efficient fulfillment hub operation. Fiddelke aims to establish a more open and inviting atmosphere that enhances the overall shopping experience.
Expanding Offerings and Technological Investments
Under Fiddelke’s leadership, Target plans to diversify its product offerings across various categories, including appliances, sporting goods, gaming systems, and technology. The retail giant’s existing initiative, known as Fun 101, focuses on revitalizing these segments by infusing them with style, cultural relevance, and a sense of enjoyment. This initiative has already seen a surge in popularity for trading cards, and shoppers can expect even more exciting items as the campaign progresses.
Alongside gaming and tech, Target intends to expand its beauty section, actively working to fill the gap left by the conclusion of its partnership with Ulta. In February 2025, the company introduced 45 new beauty brands to its stores, with plans to add even more products in 2026 across beauty, home goods, and baby categories.
The retailer is also making substantial investments in technology to enhance the shopping experience. Target has begun integrating artificial intelligence in various aspects of its operations, including product design and distribution. This innovation is expected to improve inventory management, predict trends, and reduce long checkout times for customers. The implementation of AI in marketing strategies aims to create a more personalized and efficient shopping experience, whether customers shop in-store or online.
With Michael Fiddelke taking over in February 2026, Target is poised for a year of transformation that promises to enrich the shopping experience for its loyal customers and attract new ones.
