UPDATE: Firehouse Subs is making headlines with its upcoming location set to open in Farmingdale, New York, at the end of January 2024. This expansion marks a significant step in the sandwich chain’s rapid growth, as it partners with Bolla Market to launch several new restaurants within its convenience stores.
The new Firehouse Subs outlet will offer the full menu, featuring fan favorites like the Hook & Ladder and the New York Steamer. The Hook & Ladder sandwich is loaded with turkey, ham, and Monterey Jack cheese, while the New York Steamer consists of corned beef brisket, pastrami, melted provolone, mustard, mayo, and Italian dressing. This menu variety promises to attract customers eager for fresh, flavorful options.
This announcement comes just weeks after Bolla Market opened its first Firehouse Subs on November 15, 2023, also on Long Island. Sean O’Neill, chief development officer for Bolla Oil, which owns Bolla Market, confirmed in an official statement that “several more” locations are currently in development. Although the exact number of future openings remains unclear, a spokesperson for Firehouse Subs stated, “there are plans to open more,” urging diners to “stay tuned for more details as future restaurant locations become solidified.”
The expansion of Firehouse Subs comes amid growing support on social media, where fans have been vocal about their preference for the chain. One diner recently praised Firehouse Subs as “way better than Jersey Mike’s,” showcasing the brand’s rising popularity.
Bolla Market’s strategy aligns perfectly with the growing trend of convenience stores housing fast food franchises. Statistics reveal that approximately one-third of Bolla’s 240 convenience stores across New York and New Jersey already feature major fast food chains, including Burger King, Pizza Hut, and Tim Horton’s. This model has proven successful, as other convenience retailers like RaceTrac have recently invested in fast food, with a notable acquisition of the sandwich chain Potbelly for $566 million.
As Firehouse Subs gears up for its Farmingdale opening, customers can anticipate a vibrant dining experience with robust sandwich offerings. The fast-casual dining segment continues to evolve, and Firehouse Subs’ proactive expansion plans position it well to capture a larger market share.
Stay tuned for more updates as Firehouse Subs and Bolla Market continue to develop their partnership and expand their presence in the fast food landscape.
