In a thought-provoking commentary, former journalist Dean Poling emphasizes the significant responsibility that social media users now carry in the digital landscape. Published on December 3, 2025, Poling’s insights highlight how individuals contribute to the dissemination of information, often without the same accountability upheld by traditional media outlets.
Poling argues that terms like mainstream media, traditional media, or legacy media have become synonymous with fallibility. He notes that these organizations can and do make mistakes, occasionally presenting inaccurate information. However, reputable outlets typically correct their errors and strive to offer the correct context, including apologies when necessary. This contrasts sharply with the often unchecked nature of information shared on social media platforms.
He points out that users frequently share political information without verifying its accuracy, contributing to the spread of misinformation. Whether the posts originate from the political left, right, or center, the potential for inaccuracies looms large. Unless users are only sharing harmless content like cat memes or personal anecdotes, they risk perpetuating falsehoods.
The rise of deepfake technology and AI-generated content compounds this issue. Poling notes that even seemingly innocuous posts can become suspect when the authenticity of their origins is called into question. This underscores the need for vigilance in verifying information before sharing.
Dean Poling further stresses that while legacy media may falter, they typically own up to their mistakes. This includes offering corrections, updates, or even retractions when necessary. In contrast, he questions whether individuals on social media engage in similar practices. Do they correct inaccuracies? Do they retract false posts? Are apologies issued when misleading information is shared?
In a poignant reflection on the irony of social media criticism directed towards traditional media, Poling suggests that users fail to recognize their own roles as information disseminators. With every post they share, users become publishers and commentators, contributing to the larger media landscape.
He urges social media users to reflect on the credibility of the information they share and to consider their own accountability. As they call for transparency and responsibility from established media, they must also scrutinize the content circulating on their feeds.
Poling concludes with a powerful reminder: when holding legacy media accountable, it is crucial to examine one’s own social media activity. Users are, in essence, part of the mainstream media, and with that role comes a responsibility to ensure the information they share is accurate and trustworthy.
