During the NWSL Championship week, the media company TOGETHXR partnered with StudBudz to create an innovative content experience that garnered an impressive four million impressions within just 72 hours. This initiative showcased the evolving landscape of live sports content, particularly in the realm of women’s sports, underlining TOGETHXR’s commitment to its slogan, “Everyone Watches Women’s Sports.”
The takeover began on November 19, 2023, during the NWSL Championship Media Day, and continued through to a pre-match livestream featuring Megan Rapinoe on November 22, 2023. Active professional basketball players Courtney Williams and Natisha Hiedeman were fully integrated into the soccer scene, bridging the gap between sports and entertainment. This unique approach combined access, storytelling, and entertainment in a way that is rarely seen in pre-game coverage.
Innovative Engagement and Content Creation
TOGETHXR collaborated closely with the NWSL and CBS to introduce a fresh concept that appealed to a diverse audience. By transforming matchday into an engaging meet-and-greet experience with notable personalities, executives, and even a billionaire owner, the initiative created a buzz that resonated with fans.
The content produced during the event not only showcased the players but also emphasized the cultural significance of the championship. In total, the TOGETHXR-StudBudz takeover accounted for a remarkable 74% of all social media engagement associated with the NWSL Championship match. Notably, three videos from the livestream alone attracted an impressive 1.3 million views across Instagram and TikTok.
Viewers were treated to various engaging segments, including:
– 257,000 views: “Soccer 101 with the StudBudz”
– 191,000 views: Gotham and Spirit players attempting to say something nice
– 73,000 views: The StudBudz vs. Gotham in a challenge called “Grab the Mic”
The TOGETHXR-StudBudz content made a significant impact, contributing to the visibility of women’s sports and highlighting the importance of collaborative efforts in elevating these events.
Building Community and Fostering Interest
TOGETHXR’s innovative strategy is indicative of a broader trend in the sports media landscape, where the focus is shifting towards creating immersive experiences for fans. The partnership with StudBudz allowed for a seamless blend of various sporting disciplines, fostering a sense of community among fans and players alike.
As the event unfolded, the engagement metrics reflected a growing interest in women’s sports, showcasing the potential for future collaborations that can further enhance visibility and support. The successful partnership demonstrates how integrating different sports can lead to a richer experience for fans and participants.
In conclusion, the TOGETHXR and StudBudz collaboration during the NWSL Championship week not only achieved significant engagement figures but also set a new standard for how sports content can be presented. This innovative approach has undoubtedly paved the way for future initiatives aimed at promoting women’s sports and creating inclusive experiences for fans around the world.
