UPDATE: K-beauty brand mixsoon has just launched a groundbreaking campaign featuring a model that has left fans in disbelief—because the model isn’t real! Earlier this week, on July 10, 2023, mixsoon introduced Uhm Ji Hoon as its latest face, leading to an explosion of reactions on social media.
At first glance, Uhm Ji Hoon appears to be a dashing new actor or trainee, complete with an impressive photoshoot and a full promotional rollout. However, fans quickly realized that Uhm Ji Hoon is a fictional character created by comedian Uhm Ji Yoon. Known for her comedic skits and alter-ego characters, Uhm Ji Yoon’s creation has gone viral for its exaggerated male traits, catching the attention of many.
The announcement has sent shockwaves across platforms as fans react to the unconventional choice of a “fake man” as a brand model. “Is the world pranking me? Crazy LOOOOL,” exclaimed one user. Another user commented, “Oppa! Ji Hoon oppa!” highlighting the character’s unexpected charm.
The fictional Uhm Ji Hoon even made headlines earlier when he participated in a challenge with the popular girl group LE SSERAFIM, confusing fans further. The campaign has sparked a lively debate about authenticity in celebrity culture, and many are questioning the implications of a brand showcasing a fictional persona.
Despite not being a real person, the campaign’s impact is undeniable. mixsoon has cleverly tapped into the current trend of virtual influencers and digital personas, generating significant buzz. Social media is ablaze with comments ranging from admiration to disbelief, creating a viral sensation.
Fans are drawn to the creativity behind the campaign, with many praising the brand’s bold choice. This innovative move not only showcases the evolving landscape of beauty marketing but also raises questions about the nature of celebrity in the digital age.
As the campaign gains momentum, industry experts are watching closely. Will other brands follow mixsoon’s lead and embrace fictional models? The conversation is just beginning, and it’s clear that Uhm Ji Hoon—though nonexistent—has made a real impact.
Stay tuned for more updates on this developing story as fans and industry insiders continue to react!
