Qlik has earned the Customers’ Choice designation in the 2025 Gartner Peer Insights Voice of the Customer report for Analytics and Business Intelligence Platforms. This recognition marks the second consecutive year the company has achieved this honor, based entirely on verified user reviews. The Customers’ Choice label is awarded to vendors that score above average for overall experience and user interest, reflecting feedback collected over an eighteen-month period.
Receiving this recognition is significant, as only a limited number of analytics and business intelligence providers qualified for inclusion in this year’s report. Fewer still met the criteria for the Customers’ Choice distinction. Qlik executives view this accolade as a testament to the company’s commitment to delivering trusted and governed analytics alongside practical artificial intelligence.
Customer-Driven Insights Validate Qlik’s Approach
Brendan Grady, executive vice president and general manager of Qlik’s analytics business unit, emphasized that customers depend on the platform to transform complex data into actionable insights that inform real-world decisions. He noted that the emphasis is on providing clarity rather than abstract insights that can lead to paralysis in decision-making.
Customer feedback summarized in the Gartner Peer Insights report highlights Qlik’s proficiency in integrating data from various sources while ensuring governance and usability. Reviews cited by Qlik reveal a strong confidence in data quality, a comprehensive overview across systems, and the ability to adapt swiftly to changing business conditions. This aligns with Qlik’s strategy of offering context-aware analytics that seamlessly integrate into existing data environments, avoiding the need for organizations to adopt a closed technology stack.
Recognition Enhances Qlik’s Market Position
The Customers’ Choice recognition coincides with Qlik’s placement as a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This evaluation assesses vendors based on their execution capabilities and long-term vision. Together, these reports serve as valuable resources for buyers, helping them balance analyst evaluations with direct user experiences when selecting analytics platforms.
The 2025 Gartner Peer Insights Voice of the Customer report was published on March 15, 2024. Individual peer reviews are accessible through Gartner Peer Insights, providing prospective buyers with detailed evaluations of how organizations rate vendors across various criteria, including functionality, support, and overall experience. Such insights are essential for businesses aiming to enhance their data analytics capabilities in an increasingly competitive landscape.
