Dunkin’ has introduced a limited-edition reusable cup featuring the slogan “Hot Girls Run on Dunkin’” in collaboration with rapper Megan Thee Stallion. This promotion coincides with the launch of a new line of high-protein beverages, aimed at health-conscious consumers across the United States.
Exclusive Cups and New Beverage Offerings
Starting now, customers at participating Dunkin’ locations can receive the exclusive cup with the purchase of a Dunkin’ Protein Refresher. This promotional offer is available while supplies last, encouraging fans to visit early for a chance to secure the collectible item. The cup showcases Dunkin’s recognizable pink and orange color scheme, along with a vibrant neon heart and the artist’s stylized signature, reflecting her brand and connection with fans.
The launch of the Protein Refresher aligns with Dunkin’s broader strategy to cater to evolving consumer preferences for wellness and protein-rich options. Customers can enjoy flavors such as Megan’s Mango Protein Refresher and Strawberry, which are designed to provide a quick protein boost without altering their regular beverage orders.
Expansion of Protein Offerings
This initiative follows the recent rollout of Protein Milk, a new add-in option that provides 15 grams of protein to various beverages, including coffees, lattes, and Refreshers. Dunkin’ emphasizes that this enhancement can be seamlessly integrated into a wide range of menu items, allowing customers to maintain their favorite drinks while increasing their protein intake.
Dunkin’ is harnessing the appeal of both celebrity partnerships and health-oriented products to attract a diverse customer base. As the trend towards wellness continues to rise, the brand aims to position itself as a leader in offering customizable, health-focused beverage options.
With Megan Thee Stallion as a central figure in this campaign, Dunkin’ not only targets her dedicated fan base but also seeks to influence a broader audience interested in combining pop culture with healthier lifestyle choices. As the beverage market evolves, Dunkin’s innovative approach could set a new standard for engagement and product development in the industry.
