Sky and Disney have announced a significant multi-year agreement in the U.K. and Ireland, set to enhance the viewing experience for millions of customers. Starting in March 2026, eligible Sky TV packages will include access to Disney+ Standard with Ads, allowing subscribers to enjoy a range of beloved content from Disney’s extensive portfolio.
This partnership provides Sky customers with the opportunity to access a variety of iconic storytelling, including titles from the Marvel Cinematic Universe and Lucasfilm, such as The Fantastic Four: First Steps and Andor. In addition, Sky Cinema subscribers will gain exclusive access to a new Disney+ Cinema linear channel, further enriching their entertainment options.
Enhancing Customer Experience
Sophia Ahmad, Chief Consumer Officer at Sky, emphasized the company’s commitment to delivering the best content and value for its customers. She stated, “We’re focused on giving Sky customers the best content, in the best experience, at the best value, which is why we are delighted to be integrating the Disney+ app into Sky’s market leading technology through a single, simple subscription.”
The agreement aims to streamline access to a diverse array of entertainment, including Sky Originals and exclusive programming alongside premium sports. Ahmad highlighted that this collaboration reinforces their goal of simplifying the entertainment experience for customers.
Growth Potential in the U.K. and Ireland
Karl Holmes, General Manager at Disney+, noted the platform’s growth in the U.K., which has become Disney+’s largest market in Europe over the past six years. He remarked, “Sky is the perfect partner for our next wave of growth in the U.K. and Ireland. This agreement gives millions of Sky customers a simple, seamless way to enjoy all the great stories that Disney+ offers, and opens up a substantial new audience for content creators and advertisers.”
The partnership signifies a strategic move for both companies, aiming to attract and retain subscribers amid an increasingly competitive streaming landscape. With Disney’s vast library and Sky’s established customer base, the collaboration is poised to create a compelling offering in the entertainment market.
As this partnership unfolds, Sky and Disney aim to enhance the viewing experience for their audiences while fostering an environment for continued growth and innovation in the streaming sector.
