A new report forecasted that the Asia-Pacific video revenue is on track to reach approximately $196 billion by 2030, primarily driven by the surge in streaming services and creator-led video content. According to the annual Asia-Pacific Video & Broadband report released by the consultancy Media Partners Asia (MPA) on March 15, 2024, nearly all growth in the region’s screen economy will stem from online video, as traditional television continues to decline.
The report indicates that total screen revenues in the Asia-Pacific region will rise from around $171 billion in 2025 to nearly $196 billion by 2030. Online video is projected to account for the entirety of net gains during this period. Specifically, revenue from premium video-on-demand services—including subscription platforms and branded ad-supported offerings—is expected to increase by about $12.5 billion, reaching $52 billion by 2030. In contrast, traditional television is forecast to decrease by a cumulative $8 billion as linear advertising and pay-TV subscriptions decline.
Shifting Value in the Screen Economy
Vivek Couto, CEO and executive director of Media Partners Asia, emphasized that the shift in revenue reflects a fundamental reordering of value within the screen economy. “Value is shifting decisively toward streaming, social platforms, and CTV-led monetization,” he stated. He pointed out that markets with strong local content ecosystems and pricing power are positioned to outperform their peers. Couto noted that traditional television faces “long-term structural erosion.”
The report highlights that winning platforms will not be defined by sheer volume but by their ability to monetize premium experiences. This includes a focus on sports, high-quality local programming, and emerging formats like micro-dramas, with increasing efficiency driven by artificial intelligence across the content value chain.
Regional Insights and Future Projections
Japan and India are identified as the primary contributors to incremental video and streaming growth outside of China, albeit for different reasons. In Japan, revenue growth is driven by higher-priced subscription tiers, premium local content, and a focus on sports. Meanwhile, India’s growth is largely volume-led but is increasingly bolstered by monetization enhancements and the rapid adoption of connected TV.
Currently, approximately 160 million connected TV (CTV) households exist in the Asia-Pacific region, excluding China, with an estimated 100 million more expected by 2030. Countries like Japan, India, South Korea, Indonesia, Thailand, the Philippines, and Australia are leading in CTV adoption. MPA notes that the transition to big-screen streaming is significantly enhancing user engagement and advertising revenue.
User-generated and social video platforms are major beneficiaries of online video advertising growth. Outside China, platforms such as YouTube, Meta, and TikTok capture a substantial share of the incremental advertising spend, while within China, Douyin, Kuaishou, and Tencent dominate the market. The evolution of short-form platforms toward episodic viewing, with micro-dramas emerging as a revenue category, is expected to gain traction further in markets like India, Indonesia, Japan, and Thailand over the next five years.
The report also identifies that as household penetration matures in developed markets such as Australia, Japan, and South Korea, premium streaming growth is increasingly driven by average revenue per user (ARPU). Platforms are adjusting prices, introducing higher-tier products, and bundling premium sports and local content. Premium advertising-supported video on demand (AVOD) revenue is projected to rise from $8 billion in 2025 to more than $12 billion by 2030, led by India, Japan, and Australia.
As MPA highlights, the accelerated use of artificial intelligence tools across various aspects of content creation—from development to marketing—is driving efficiencies that lower unit costs and expedite production timelines. This trend is likely to solidify the advantages of platforms with extensive libraries and diversified monetization strategies.
Overall, the Asia-Pacific screen revenues are expected to grow at a compound annual growth rate (CAGR) of 2.8 percent from 2025 to 2030, with online video projected to rise at a robust CAGR of 7 percent. The top 15 online video platforms are expected to command 58 percent of total online video revenues by 2025, highlighting a trend toward increased concentration led by major players like YouTube, Douyin/TikTok, and Netflix, alongside strong national champions such as JioHotstar in India and U-Next in Japan.
