Prescott’s 15th Annual Boot Drop Thrills 20,000 Celebrants

UPDATE: Thousands are celebrating at the 15th annual New Year’s Eve Boot Drop in Prescott, Arizona, an event that has become a beloved western tradition. The unique event features a stunning 6-foot-tall illuminated cowboy boot that will descend from the historic Palace Restaurant, marking a festive countdown to midnight and the arrival of 2026.

Organizers report that the Boot Drop is unlike any other in the world, making it a must-see attraction. Matt Brassard of M&M Entertainment & Productions stated, “This is the only boot drop worldwide, as far as we know.” The event draws a massive crowd, with attendance surging from just 2,000 people during its first year to over 20,000 in recent editions.

This year, festivities kicked off with an initial boot drop at 10 p.m., allowing families to enjoy the celebration before the midnight countdown. The event also features fireworks, live music, and rides, creating a vibrant atmosphere that showcases Prescott’s rich heritage as the home of the world’s oldest rodeo.

The Boot Drop not only entertains but also significantly boosts the local economy. Brassard noted, “Now it’s hard to even find a room if you don’t look in advance.” This surge in tourism transforms Prescott into a bustling destination for both residents and visitors during the holiday season.

As the clock ticks down to midnight, excitement builds among the crowd, eager to witness the dazzling descent of the “blingy” cowboy boot. This year’s celebration is expected to be one for the record books, solidifying its reputation as a signature Arizona event.

Stay tuned for further updates as the night progresses, and experience the magic of Prescott’s New Year’s Eve Boot Drop like never before!