UPDATE: The Philadelphia Art Museum (PhAM) has dismissed Director and CEO Sasha Suda effective immediately, following an emergency board meeting on November 4, 2023. This shocking decision comes just days after the museum unveiled a controversial rebrand, sparking widespread debate among art enthusiasts and the community.
Suda’s termination was communicated via email, stating she was let go “for cause” without further explanation. This abrupt firing raises questions about the museum’s leadership during a turbulent time, as Louis Marchesano, Deputy Director of Curatorial Affairs and Conservation, steps in to oversee daily operations while the board searches for an interim director.
Suda, a Canadian art historian, was appointed in mid-2022, inheriting challenges from her predecessor, Timothy Rub, who resigned amid allegations of mishandling abuse reports. During her tenure, the museum faced significant issues, including a historic 19-day strike by union staff over stalled contract negotiations and subsequent disputes over pay increases. The turmoil continued as the union accused the museum of reneging on previously agreed terms.
The timing of Suda’s termination raises eyebrows, especially as the museum had recently announced its rebranding initiative, shifting from the Philadelphia Museum of Art to the Philadelphia Art Museum. This change, which reportedly cost at least $250,000, was intended to align the institution with its colloquial name among locals. Suda defended the decision, emphasizing its necessity in enhancing public recognition. However, the board was reportedly unaware of the rebrand’s rollout date, leading to internal tensions.
“When I mention to folks who aren’t engaged in the arts and culture community and I say ‘the PMA,’ they have no idea what I’m talking about — I just have to say, ‘the Art Museum,’”
Suda stated in an interview with WHYY-FM.
As the Philadelphia Art Museum navigates this unexpected leadership change, questions loom about the future direction of the institution and its ongoing relationship with staff and the community. The board is now tasked with finding a suitable interim director while addressing the fallout from Suda’s abrupt dismissal and the ongoing union disputes that have characterized her tenure.
The art community is watching closely as developments unfold, particularly how the museum will handle its rebranding and rectify ongoing labor issues. For now, the Philadelphia Art Museum’s reputation hangs in the balance, with stakeholders eager for clarity and a path forward.
Stay tuned for more updates on this developing story.
