UPDATE: Popular YouTuber MrBeast has ignited a firestorm of criticism following his comments about the K-pop group NewJeans, specifically regarding member Danielle’s recent contract termination. This incident has led to a surge of reactions on social media, as fans express their outrage and embarrassment over the situation.
On January 7, 2026, MrBeast, known as the “World’s Top YouTuber,” engaged with followers on Instagram, where he was inundated with requests to buy the group and their management company, HYBE. Amid escalating tensions around Danielle’s ousting and potential legal battles, MrBeast’s remarks have become a focal point of discussion and controversy.
In a social media exchange with K-pop fan Jason “TheWeen” Nguyen, MrBeast revealed his confusion over the situation, stating, “I guess she’s (Danielle) in a lawsuit, and it’s like $30 million, and they want me to buy the group.” Nguyen clarified that acquiring NewJeans would require purchasing HYBE, a billion-dollar enterprise. MrBeast’s response, “Is that for sale?” further fueled the backlash, with many fans perceiving his comments as trivializing the serious circumstances surrounding Danielle.
“When the video was shared on the Korean forum theqoo, netizens hit back at the embarrassing situation going on, pointing out that it made K-Pop look bad,” reported NewJeans Base.
Comments on the forum reflected a mix of disdain and disappointment, with users stating: “So humiliating,” and “This is insanely embarrassing.” The sentiment among fans highlights a growing concern that public figures like MrBeast may not fully grasp the implications of their comments on sensitive issues within the K-pop industry.
As the online discourse continues to develop, fans have called for increased awareness and support for NewJeans, urging MrBeast to consider donating to a GoFundMe campaign aimed at assisting Danielle amidst her legal troubles. MrBeast pondered the intent behind the public’s requests, asking, “Or do they just want to help bring awareness?”
The unfolding drama underscores a critical moment for NewJeans, as fans rally around the group in the face of adversity. With K-pop under scrutiny from both supporters and critics, this situation represents a significant intersection of celebrity influence and the complexities of the music industry.
Fans and industry watchers alike are eager to see how this controversy will evolve, with many questioning what MrBeast’s next steps might be. As the backlash grows, his response could have lasting repercussions for both his brand and his relationship with the K-pop community.
Stay tuned for further developments in this rapidly evolving story as it continues to resonate across social media platforms and beyond.
