UPDATE: Jaguar has thrust its extravagant Type 00 electric vehicle back into the spotlight, just as the automotive world buzzes with anticipation. The striking coupe was showcased earlier today in front of a luxury hotel in London, celebrating the brand’s legacy of 90 years since the debut of the first Jaguar model, the 1935 SS Jaguar.
This eye-catching reveal comes amid reports that Tata Motors, Jaguar’s parent company, has dismissed design chief Gerry McGovern. Despite the controversy, the Type 00, freshly painted in a stunning London Red matte finish, has managed to steal the show, attracting attention from onlookers and automotive enthusiasts alike.
Jaguar’s decision to spotlight the Type 00 comes as the brand pivots towards the high-luxury market, aiming to rival giants like Bentley instead of BMW. This ambitious strategy has generated significant buzz, but it also raises questions about the future of Jaguar’s traditional customer base. Managing Director Rawdon Glover revealed that only 15 percent of future buyers are expected to be returning clients, with a staggering 85 percent being new to the brand.
While the Type 00 dazzles, the vehicle is still a concept, and its production model is anticipated to debut by 2026—a delay from earlier expectations. The starting price for the Type 00 is projected to be around $130,000, aligning it closely with high-end competitors like the Porsche Taycan 4S.
The unveiling at the Chancery Rosewood hotel in London also featured a lineup of luxury vehicles, including a Rolls-Royce Cullinan and a Bugatti Chiron, but the Type 00 stood out as the most dramatic entry. Glover emphasized that this vehicle is designed to “create a real visceral reaction,” aiming to disrupt the market and redefine luxury in the electric vehicle segment.
As Jaguar prepares for a complete transition to electric vehicles, the Type 00 represents a significant shift. The company has announced the discontinuation of all existing models, with the exception of the F-Pace, which is also on the chopping block, set to be phased out by 2026. This marks a decisive move away from combustion engines, solidifying Jaguar’s commitment to an all-electric lineup.
Jaguar’s bold marketing and innovative design are stirring conversations within the automotive community, and the excitement surrounding the Type 00 is palpable. As the brand gears up for its next chapter, industry experts and fans alike will be watching closely to see how Jaguar navigates this ambitious transformation.
Stay tuned for more updates on Jaguar’s electrifying future and the anticipated launch of the Type 00. This vehicle could redefine luxury and performance in the electric vehicle market, making it a must-watch for enthusiasts and buyers alike.
