UPDATE: Amid a wave of theater closures, the Rialto Cinema group is thriving in the Bay Area, showcasing the enduring appeal of independent filmmaking. Just announced, Rialto has managed to capture the hearts of cinephiles across its three locations: the Elmwood Theater in Berkeley, the Cerrito Theater in El Cerrito, and Rialto Cinemas Sebastopol.
As major chains shutter their doors—like the recent closure of the Albany Twin—Rialto’s unique offerings and community focus stand out. “You open your doors and hope people come,” said Ky J. Boyd, Director of Rialto Cinema, reflecting on the challenges posed by skyrocketing rents and the rise of streaming services. This sentiment echoes the struggles faced by theaters nationwide.
The Rialto group has cultivated a dedicated following by carefully curating films that resonate with local audiences. “The world has changed, but I hope people understand the artform that is cinema,” Boyd stated. The theaters showcase a mix of popular hits like 2023’s Barbie, alongside independent gems and foreign films, ensuring there’s something for everyone.
The Rialto Cinemas’ charm lies not just in its film selection but also in its historic venues. The Elmwood, established in 1919, and Cerrito, dating back to 1937, feature stunning Art Deco architecture that enhances the cinematic experience. “Even if it’s not a sold-out showing, people showing up matters,” remarked Victoria Carton, a concession clerk who shares a passion for film.
While the film industry grapples with the fallout from the pandemic and rising rents, Rialto Cinema’s community-centered approach has kept it afloat. Boyd recalls the challenges of maintaining a theater through fires, floods, and even a vehicle collision in 2023. Yet, the support from local audiences remains unwavering.
The theater’s survival is even more crucial as the Bay Area faces a battle over housing developments threatening beloved cultural spaces. With proposals for new multi-story housing cropping up, Boyd fears for the future of small businesses like Rialto. “Yes, we need housing, but at what cost?” Boyd cautioned, emphasizing the need for balance between development and preserving community identity.
Rialto Cinema has not only survived but thrived, offering a space where audiences can connect through shared cinematic experiences. “Being in the dark with strangers, experiencing the same story, creates a sense of belonging,” said Philippe Matheus, co-general manager at the Elmwood Theater.
As the film industry continues to evolve, Rialto Cinema remains a beacon of hope for independent film lovers, proving that passion for cinema can overcome adversity. The Rialto’s commitment to curating meaningful experiences in a world of streaming giants serves as a reminder of the irreplaceable magic of watching films on the big screen.
Stay tuned for more updates on Rialto Cinema’s journey and its role in keeping the spirit of independent cinema alive in the Bay Area.
