UPDATE: Honda’s new Prelude is struggling in the U.S. market, with just 174 units sold in its first full month of sales, according to company reports. This disappointing figure highlights significant challenges for the hybrid coupe amid fierce competition and high pricing.
As of now, Honda has sold a total of 204 Preludes since its debut in November 2025. With a starting price of $43,195, the Prelude faces an uphill battle appealing to buyers who are increasingly drawn to more affordable options.
The market response is telling. Autotrader currently lists over 221 brand new Preludes for sale in the U.S., indicating a surplus of supply. However, the low demand compounded by inflated dealer markups—some prices exceeding $60,000—is stifling sales. Reports reveal that over 30 Preludes are priced significantly above the manufacturer’s suggested retail price (MSRP), with some listings showing increases of up to $10,000.
This pricing strategy is detrimental to demand, especially when compared to competitors. In December, Subaru reported sales of 229 BRZs, Toyota sold 576 GR86s, and Mazda moved 482 MX-5 Miatas. Even the higher-priced Toyota Supra outperformed the Prelude with 277 units sold.
The Prelude’s sales figures raise questions about its market viability. Enthusiasts appreciate its 200-horsepower hybrid engine, which delivers an enjoyable driving experience. Yet, many potential buyers are deterred by the high cost. A Honda spokesperson noted that the U.S. pricing is influenced by various factors, including import tariffs and exchange rates, making the Prelude over $5,600 more expensive than in Canada.
“The U.S. and Canada are different markets, and the MSRP is set independently based on numerous factors,” the spokesperson stated.
With the automotive industry evolving rapidly, Honda must reassess the Prelude’s position. The stark contrast in sales reflects broader market trends and consumer preferences shifting toward more cost-effective vehicles.
The next steps for Honda remain unclear. Will they adjust pricing strategies or ramp up marketing efforts to boost sales? As the situation develops, industry analysts and car enthusiasts alike will be watching closely to see if the Prelude can turn its fortunes around.
This urgent update underscores the impact of pricing and competition in today’s automotive landscape, leaving many to wonder: can the Honda Prelude survive in this challenging environment?
