UPDATE: Gold’s Gym Southern California has officially sold its 23 locations to EōS Fitness, marking a significant shift in the fitness landscape. The announcement was made to members via email on October 29, 2023, confirming that the Southern California chain will now operate under the EōS brand.
EōS Fitness, which boasts over 200 locations across the United States, reassured Gold’s members that their access to the gyms will remain uninterrupted during this transition. Members with qualifying EōS memberships will gain access to the newly acquired Gold’s Gym locations, while Gold’s members will be informed soon on how and when they can access EōS facilities.
Founded in 1965 by Joe Gold in Venice, California, Gold’s Gym has long been synonymous with bodybuilding, attracting high-profile athletes like Arnold Schwarzenegger. This acquisition shifts the brand’s management, although Gold’s Gym will retain its global presence. The company previously relocated its headquarters from California to Dallas, Texas in 2013, a city that is also home to EōS Fitness.
Members of Gold’s Gym are advised to stay alert for further communications detailing the integration process. This transition is poised to provide expanded facilities and options for fitness enthusiasts in Southern California, fostering a larger community under the EōS umbrella.
The shift represents not just a change in ownership but also an evolution in the fitness experience for members. As EōS Fitness continues to grow, it aims to enhance the offerings at these newly acquired locations, ensuring that loyal Gold’s Gym members will see improved amenities and services.
As this story develops, keep an eye on updates regarding membership access and future services. The integration of Gold’s Gym into EōS Fitness is a major move in the fitness industry, reflecting broader trends of consolidation and growth in health and wellness sectors. Further updates will clarify how this transition will unfold for members.
