UPDATE: Congressman and gubernatorial candidate Dusty Johnson just announced a groundbreaking initiative in Sioux Falls aimed at transforming the entrepreneurial landscape of South Dakota. During a roundtable discussion on March 13, 2026, Johnson unveiled his plan to allocate $2 million from the Future Fund to launch “Launch South Dakota,” a program designed to invigorate startup growth across the state.
This urgent move comes as South Dakota faces a turning point in economic development, with leaders emphasizing the need to foster homegrown businesses rather than solely chasing large national investments. Packed with business leaders, the roundtable was a platform for excitement and engagement, signaling strong community support for Johnson’s vision.
Johnson’s plan includes increasing proof-of-concept awards, enhancing mentorship opportunities for young entrepreneurs, expanding the “Giant Visions” competition, and utilizing federal funding for venture activities, drawing inspiration from successful models in Wyoming. “This is the biggest-ever plan for investing in South Dakota startups and entrepreneurs,” Johnson declared passionately.
Sioux Falls Mayor Paul TenHaken praised the initiative, stating, “A goal without a plan is just a wish, so thanks for a plan.” TenHaken underscored the importance of shifting the narrative in South Dakota from what the state opposes to what it actively supports. “I want to be for entrepreneurship. I want to be for new businesses,” he emphasized.
As Johnson continues to refine his plan, he encouraged dialogue and collaboration, asserting, “Real leadership is collaborative.” His forward-thinking approach signals a commitment to nurturing the state’s entrepreneurial spirit, marking a significant development for business owners and aspiring entrepreneurs alike.
In response to Johnson’s announcement, Governor Larry Rhoden’s campaign highlighted the state’s impressive economic achievements, touting the lowest unemployment rate in the nation and rapid income growth. Rhoden’s spokesperson remarked, “Governor Rhoden believes his job is to get government out of their way, and the results of that approach speak for themselves.”
Johnson’s proposed investment isn’t just about startups; it’s about laying the groundwork for a sustainable economic future. “These are the first four big steps I’m taking toward entrepreneurship. They will not be the last,” he affirmed, indicating that his plans will evolve to keep pace with technological advancements and shifting industry landscapes.
The Future Fund will serve as the primary source for this initiative, giving Johnson the assurance that he can access these funds with gubernatorial oversight. He expressed his hope that if the initiative proves successful, it could lead to even greater investments in South Dakota’s entrepreneurial ecosystem.
As discussions continue, the potential revival of the Dakota Seeds Program, which previously provided funding for internship wages, could also be on the table. Many attendees, including Johnson, agreed that such a program could be vital in helping local businesses attract and retain talent.
Stay tuned for updates as this story develops and responses from other gubernatorial candidates emerge. South Dakota’s entrepreneurial future is poised for a significant shift, and eyes are on Johnson’s ambitious plan to lead the way.
