UPDATE: Nelson County-based Devils Backbone Distilling Co. has just announced a vibrant redesign for its popular ready-to-drink cocktail, Smash. The new packaging, described as a “fresh squeezed” look, will hit store shelves this week, while the beloved taste remains unchanged.
This urgent update comes as consumers increasingly seek visually appealing products. The revamped cans aim to attract new customers and enhance shelf appeal in a competitive beverage market. With the launch set for this week, shoppers can expect to see the new design in local retailers almost immediately.
“The redesign is all about capturing the essence of Smash and making it stand out,” said a spokesperson from Devils Backbone. The company, known for its innovation in the craft beverage industry, hopes this fresh look will resonate with both loyal fans and newcomers alike.
Devils Backbone has garnered attention for its high-quality cocktails, and this update is part of a broader strategy to keep pace with evolving consumer preferences. The new cans feature vibrant colors and eye-catching graphics that reflect the refreshing taste of the cocktail inside.
As the beverage industry continues to grow, this redesign positions Devils Backbone to capitalize on the increasing trend of ready-to-drink options. The company encourages consumers to look out for the new cans as they make their way to retailers across Nelson County and beyond.
For those interested in trying the redesigned Smash, now is the time to act. The cans will be available starting this week, providing an ideal opportunity for fans to refresh their cocktail experience.
Stay tuned for more updates as Devils Backbone continues to innovate in the beverage space, and keep an eye on your local stores for the new Smash cocktail packaging!
