UPDATE: Chicago sports retailers are experiencing a *major surge* in Bears merchandise sales as the team heads to the playoffs for the first time since January 2021. Sales at Clark Street Sports have skyrocketed by 41% compared to last year, co-owner Jason Caref confirmed this morning.
The excitement follows the Bears’ thrilling comeback victory against the Green Bay Packers last weekend, propelling a *frenzy* among fans eager to support their team. Store manager Fatima Reynoso at Albany Park’s Clark Street Sports reported unprecedented foot traffic this week, stating, “It’s been the busiest I’ve seen in my four years here.”
Shoppers are flocking to stores, with customers like Camilo Cumpian purchasing *nostalgic gear* for their children, hoping for a Super Bowl repeat. “If we’re lucky, history will repeat itself,” Cumpian said while buying a Bears hat for his son.
In addition to Clark Street Sports, Wrigleyville Sports is witnessing a *tsunami of demand* for Bears gear. General manager Devin Carlstrom reported, “Sales have been crazy. Bears gear was on everyone’s Christmas list.” The store has seen a spike in both online and in-store purchases, especially on game days.
The Bears’ success this season is a much-needed boost for small businesses that faced significant challenges this year due to inflation and tariffs. Caref noted that selling merchandise for struggling teams is often a challenge, but “this was a turnaround year” for Chicago sports.
Many fans are eager to show their support. Addam Haynes of Jefferson Park expressed his excitement, saying, “You’re always nervous when you’re a Bears fan. Now that the team is winning, it’s exciting to wear their clothes.”
At Clark Street Sports, jerseys of star rookies like Kyle Monangai and Colston Loveland have been particularly popular, with Monangai jerseys selling out within 48 hours. Merchandise featuring the slogan “Good, Better, Best,” made famous by Coach Ben Johnson, has also flown off the shelves.
The recent cold snap has driven demand for Bears-branded winter accessories, including hats and scarves. Clark Street Sports has merchandise ready to celebrate the Bears’ division championship but awaits confirmation of playoff wins before selling it.
As excitement builds around the team, associate Wes Nunez reflected on the palpable pride among fans. “The atmosphere was electric after last weekend’s game. Everyone is proud to be a Chicagoan now,” he said.
With the Bears’ playoff journey underway, retailers are bracing for even more sales. Caref optimistically stated, “As soon as they win, we can sell our division champions gear.”
This playoff season is proving to be a *game-changer* for Chicago sports retailers, uniting the community through shared hope and excitement for the Bears’ success.
