BREAKING: Bad Bunny’s new mascot, the Sapo Concho, is transforming the Fort Worth Zoo into a pivotal player in global conservation efforts! The popular Puerto Rican toad, featured prominently in Bad Bunny’s merchandise and performances during his Puerto Rico residency, has generated over $15,000 in donations for conservation projects, with significant momentum building for a breeding center set to open in 2026.
As fans flock to support the adorable amphibian, the Fort Worth Zoo is capitalizing on this viral moment to amplify its long-standing conservation initiatives. Diane Barber, senior curator of ectotherms at the Fort Worth Zoo, confirmed to CHRON that the influx of donations is directly linked to the Sapo Concho craze, which has captured the hearts of fans worldwide.
The Fort Worth Zoo has been at the forefront of efforts to save the Puerto Rican crested toad, a species that remains critically endangered with an estimated wild population between 1,000 and 3,000 adults. This buzz comes at a crucial time, as the species faces mounting threats and habitat challenges. The zoo has been breeding and reintroducing these toads for decades, working tirelessly to stabilize their numbers.
Experts from Mississippi State University have contributed to this effort, achieving groundbreaking in vitro fertilization techniques that produced a significant individual named Olaf, who has contributed to the genetic diversity of the species. This success story highlights the potential for innovative conservation strategies to revitalize endangered populations.
The Sapo Concho’s rapid rise to fame has also sparked interest in collectible merchandise, including plush toys and keychains, which have sold out almost immediately. The toad’s presence in Bad Bunny’s short film and live performances has propelled it into a broader cultural conversation about Puerto Rican heritage and environmental stewardship.
However, experts caution that while the increased visibility is promising, it is crucial for conservation efforts to maintain momentum. Barber warns that the real work begins now. Sustained funding and infrastructure are needed to ensure the long-term success of breeding programs and habitat restoration efforts.
Looking ahead, Bad Bunny’s upcoming performance as the Super Bowl halftime headliner in early 2026 may present a golden opportunity to further elevate the Sapo Concho’s profile on an even larger stage. As the hype continues, zoo officials remain hopeful that this spotlight will translate into lasting support for the Puerto Rican crested toad.
The Fort Worth Zoo’s story illustrates how a local conservation initiative can gain international recognition through pop culture. As the world watches, the hope is that the surge of interest will lead to meaningful conservation outcomes that extend far beyond the current moment.
Stay tuned for updates as the Fort Worth Zoo continues its vital work for one of the world’s most at-risk species, with the goal of restoring healthy populations in the wild.
