Ferrari has officially introduced the first details of its inaugural electric vehicle, named the Luce, marking a significant milestone in the company’s storied history. This announcement includes the vehicle’s interior and interface design, revealing the brand’s commitment to blending tradition with innovation. The Luce signifies Ferrari’s entry into the electric vehicle market, a shift that has been anticipated for several years.
The name Luce, which translates to “light” in Italian, embodies Ferrari’s vision for this new era. According to the company, it represents a seamless integration of the brand’s racing heritage and contemporary lifestyles. As Ferrari emphasizes, “This new naming strategy reflects how the Ferrari Luce marks a significant addition to the Prancing Horse’s line-up, embodying the seamless expression of tradition and innovation.”
Design Collaboration and Philosophy
To bring the Luce to life, Ferrari partnered with LoveFrom, a creative collective founded by prominent designers Sir Jony Ive and Marc Newson. Their collaboration has spanned five years, focusing on the vehicle’s materials, ergonomics, and overall user experience. The design philosophy centers on creating an innovative environment that respects Ferrari’s legacy while introducing new elements.
The interior’s aesthetic is a blend of nostalgia and modernity. For instance, the steering wheel is inspired by the classic wooden three-spoke Nardi wheel from the 1950s and 1960s but constructed using 100% recycled aluminum. This choice not only reflects Ferrari’s commitment to sustainability but also reduces the steering wheel’s weight by 400 grams compared to standard models.
Interior Features and Technology
The interior design of the Luce prioritizes clarity and functionality. It features three distinct displays: a driver binnacle, a control panel, and a rear control panel. Each display has been “meticulously designed for clarity and purpose,” ensuring that drivers can easily access critical information. The driver binnacle is movable, adapting to the steering wheel’s position for optimal visibility.
Notably, the displays are crafted by Samsung, utilizing an ultra-light, ultra-thin OLED panel. This technology introduces a unique visual element with three strategically placed cutouts that reveal information from a secondary display behind the top panel, enhancing the overall user experience.
While the excitement surrounding the Luce is palpable, pricing details remain undisclosed. Previous estimates suggest that the starting price could be at least €500,000 or approximately $535,000. As Ferrari continues to develop this groundbreaking vehicle, enthusiasts and industry observers alike are eager to see how the Luce performs on the road and within the competitive electric vehicle market.
Ferrari’s foray into electric vehicles with the Luce showcases its intention to remain at the forefront of automotive innovation, appealing to a new generation of drivers while honoring its rich heritage.
