Ugg has partnered with Japanese luxury brand Sacai to unveil a new collection of footwear, including a thigh-high boot, set to launch on October 27, 2025. This collaboration marks the second time the two brands have joined forces, with the latest collection drawing inspiration from Sacai’s fall 2025 theme, “Where the Wild Things Are.” The designs introduce a fresh, avant-garde twist on the traditional Ugg aesthetic, combining elements of luxury with playful creativity.
The collection features styles for both men and women, a first for the collaboration. According to Chitose Abe, creative director of Sacai, the designs were crafted with the concept of wildness in mind. In an exclusive interview, she stated, “For our fall/winter 2025 collection, we took ‘Where The Wild Things Are’ as our starting point, and designed the show so that the clothes, the models’ hairstyles, and even their walking all conveyed a sense of being ‘wild.’ When I was thinking about the concept for this season, Ugg naturally came to mind. Incorporating their shoes felt essential. As a result, it became a season where we were able to fully express the concept.”
Exclusive Launch at Ugg Feel House
The only physical location where consumers can experience this collection is the Ugg Feel House, a multisensory community space located at 412 West 14th Street in New York City. The Ugg Feel House is open to the public from October 24 to 28, 2025, and is now in its fourth year. Curated by renowned artist A$AP Ferg, this year’s event spans three floors and features bespoke artwork, brand collaboration archives, and an “Uggified” photo booth.
Visitors can also enjoy treats from Hani’s, product customization from Original Rose and MetaGirl Studio, and the opportunity to shop the latest Ugg styles, which include cozy slippers and hiking shoes. The environment promises an immersive experience designed to celebrate the unique collaboration between Ugg and Sacai.
This partnership not only highlights Ugg’s commitment to innovation in footwear design but also reinforces Sacai’s reputation for pushing creative boundaries. With their latest collection, both brands aim to captivate consumers seeking luxury infused with a sense of adventure and whimsy.
As the launch date approaches, anticipation builds among fashion enthusiasts eager to explore the intersection of comfort and high fashion that this collaboration promises to deliver.
