Chrysler, a key player in the American automotive landscape, celebrated its centenary in 2025. Despite its rich history, several models from the 1980s remain largely forgotten. This article revisits five underappreciated Chrysler cars from that decade, examining their unique features and the reasons behind their obscurity.
A Look Back at the Chrysler TC by Maserati
One of the most intriguing models is the Chrysler TC by Maserati, a collaboration aimed at capturing the luxury market of the 1980s. Introduced in 1989, the TC was marketed as a Turbo Convertible, featuring a 2.2-liter inline-four engine that produced just 160 horsepower. A more powerful Maserati-derived option was available, offering up to 200 horsepower with a five-speed manual transmission. Despite its impressive lineage, the TC struggled to distinguish itself from the more affordable LeBaron, retailing at approximately $33,000—over $86,000 in today’s dollars. With only around 7,300 units produced in its three-year production run, the TC remains a rare find today, with prices at auction typically under $15,000.
The Rarity of the Chrysler Executive Limousine
The Chrysler Executive Limousine stands out as a true rarity, with only about 1,500 units manufactured. Built on the K-car platform, this stretched limousine featured a unique design that combined elements of the LeBaron Coupe and a four-door model. With a starting price of $21,900 in 1983 (approximately $71,400 today), it offered amenities like a powered glass partition and audio systems for rear passengers. Despite its initial appeal, the Executive Limousine was never intended for performance, housing a Mitsubishi-sourced 2.6-liter inline-four engine with only 93 horsepower. In its final year, it gained a turbocharged 2.2-liter engine that boosted performance to 146 horsepower. Today, secondhand models can be found for around $10,000.
The Chrysler Conquest emerged from a partnership with Mitsubishi, essentially a rebadged Mitsubishi Starion. The Conquest, particularly in its TSi variant, featured a turbocharged four-cylinder engine that produced 176 horsepower, enabling it to reach 0 to 60 mph in a respectable 8.0 seconds. Despite its sporty credentials, the Conquest struggled against competitors like the Toyota Supra and Nissan Z cars, leading to its decline in popularity. Today, auction prices for well-maintained models range from $10,000 to $20,000.
The Chrysler Laser Turbo aimed to break into the sports car market, despite its hatchback and front-wheel-drive configuration. With a naturally aspirated version producing 93 horsepower and a turbocharged variant delivering 142 horsepower, the Laser Turbo boasted impressive features for its time. Its digital dashboard and optional voice alert system highlighted its 1980s charm. However, with over 147,000 units produced in its run, Chrysler eventually phased out the Laser, leaving it as a nostalgic reminder of the era.
Lastly, the Fifth Avenue epitomized luxury within Chrysler’s lineup during the 1980s. Although the model lost some of its grandeur compared to earlier iterations, it retained a regal air, particularly with the Fifth Avenue option package. Offering luxurious features like button-tufted seats and ample amenities, it appealed to buyers seeking comfort. Underpinned by a 5.2-liter V8 engine, the Fifth Avenue remains a rare sight on today’s roads. Despite its past opulence, well-kept examples can be acquired for substantially less than five figures, making them accessible for classic car enthusiasts.
In revisiting these overlooked Chrysler models from the 1980s, it becomes evident that their unique characteristics and historical significance deserve recognition. As the automotive landscape continues to evolve, these forgotten gems offer a glimpse into a different era of American car manufacturing, highlighting the diversity and innovation that Chrysler brought to the industry.
