New Balance has unveiled its latest footwear collection, the Iridescent Pack, showcasing two distinct styles: the futuristic Abzorb 2000 and the retro-inspired Abzorb 2010. Both models feature eye-catching iridescent elements that elevate their design and appeal.
The Abzorb 2000, launched in June 2023, is characterized by a bold synthetic upper coated with a vibrant iridescent effect. This shoe also incorporates the brand’s signature Abzorb SBS visible cushioning, enhancing both comfort and aesthetics. With a variety of colorways released, including collaborations with notable figures such as recording artist Aminé and designer Joe Freshgoods, the Abzorb 2000 has quickly gained traction in the market.
In contrast, the Abzorb 2010 adopts a more subdued yet stylish approach. It predominantly features a black exterior, with the iridescent finish applied to overlays and the heel cushioning. This model retains the nostalgic essence of its design while introducing a modern twist, appealing to consumers who appreciate a blend of classic and contemporary aesthetics.
Changing the Narrative for New Balance
Traditionally, New Balance has been recognized for its classic gray color schemes. The introduction of these iridescent models marks a departure from this standard, reflecting a shift towards more adventurous designs. The reptilian-like iridescent finish has become a popular choice in athletic footwear, although it is not typically associated with New Balance’s established brand identity.
The Iridescent Pack was made available on March 5, 2025, through New Balance’s e-commerce platform and select retailers. Initial demand has been strong, leading to some sizes selling out quickly. The Abzorb 2000 is priced at $170 with the style code U2000PPB, while the Abzorb 2010 retails for $160 and carries the style code U2010ETB.
The launch of this new collection signifies New Balance’s commitment to innovation while retaining the core values that have defined the brand. As the company continues to evolve, it aims to cater to a broader audience, appealing to both long-time fans and new customers seeking fresh designs.
For those interested in purchasing the new models, they are currently available at newbalance.com and selected retail outlets. The introduction of the Iridescent Pack not only enhances New Balance’s product lineup but also showcases the brand’s willingness to embrace change in an ever-competitive market.
