A vibrant new art installation titled “Mr. Pink” is transforming New York City’s Flatiron District and NoMad neighborhoods, bringing a splash of color and whimsy to the winter landscape. This installation, featuring a distinctive pink figure with eight fingers and ten toes, is on display from January through February 28, 2026.
Interactive Experience Enhances Community Engagement
Comprising ten unique sculptures strategically placed throughout the Flatiron and NoMad areas, “Mr. Pink” invites visitors to engage with the artwork in an interactive way. Each location features a QR code that visitors can scan to participate in a prize draw, which includes offerings from local businesses, such as hotel stays. James Mettham, President of the Flatiron NoMad Partnership, emphasized the installation’s community focus, stating, “And while you do that, you’ll be entered to win some prizes from local businesses.”
The installation is part of the Flatiron NoMad Partnership’s annual Winter Glow program, this year themed “Flatiron NoMad Glows Pink.” This initiative aims to brighten up the often dreary winter months in New York City.
Art that Resonates Emotionally
Beyond its whimsical appearance, “Mr. Pink” carries deeper emotional significance. Created by French artist Philippe Katerine, the figure is imbued with a sense of melancholy, as evidenced by a scar over its heart. Katerine describes this detail as a poignant reminder of the emotional wounds many experience in life. “To get your heart broken, over and over again and try again and make something beautiful out of it? He needs a hug,” said local resident Dave Madore, illustrating how the installation resonates with visitors.
Residents are responding positively to the presence of “Mr. Pink.” Harlem resident Megan Marod expressed her delight, noting how the figure provides joy during a typically cold and gray season. “It’s been so cold, it’s been so gray, and then to walk down the street and see this bright, vibrant pink man hidden in these little nooks and crannies all over Flatiron NoMad just brings joy,” she remarked.
Washington Heights resident Lui Cabrera offered another perspective, describing “Mr. Pink” as a “sharing character,” suggesting that the figure evokes a sense of companionship amid the loneliness often felt in a bustling city. “Company, I would say,” Cabrera explained, highlighting the installation’s ability to foster connection among city dwellers.
Visitors are encouraged to spot “Mr. Pink,” take selfies with the playful figure, and even hug it at select locations during the installation’s run. A special activation is planned for Valentine’s Day on February 11, 2026, further engaging the community in this colorful artistic endeavor.
For more information about “Mr. Pink” and the Flatiron NoMad Partnership’s Winter Glow program, interested individuals can visit flatironnomad.nyc. This art installation not only brightens the streets of New York but also invites reflection on the beauty and complexity of human emotions, making it a must-see for locals and tourists alike.
