Kanye West’s wife, Bianca Censori, is set to launch her own shapewear brand, aptly named Bianca, on December 11, 2025. This move has drawn immediate comparisons to her husband’s ex-wife, Kim Kardashian, whose shapewear company, SKIMS, significantly influences her estimated net worth, reportedly contributing to around 75 percent of it. As Censori prepares to unveil her line, fans are noting striking similarities between the two brands.
Censori, who recently returned to social media after a break, showcased a selection of her shapewear items, including bras, panties, waist cinchers, and tights. Instead of a conventional photoshoot, she opted for a series of mirror selfies, presenting a retro aesthetic that some are linking to Kardashian’s early SKIMS style. The timing of Censori’s brand launch has fueled speculation that it is designed to compete directly with Kardashian’s $4 billion empire.
Insider reports suggest that Censori’s foray into the shapewear market may not be coincidental. A source close to the situation indicated that Censori’s brand was allegedly created with the intent to rival SKIMS. The source further claimed that Kardashian is upset about this development, stating, “Kim is furious. She’s convinced Kanye is pulling all the strings here. He’s been hinting for months that he’s planning to ‘reclaim his crown’ and make Bianca the next superstar.” This sentiment underscores the ongoing tension between the two women, further complicated by the public nature of their relationship with West.
The buzz around Censori’s brand is palpable as fans eagerly await its debut. While many have expressed excitement for her new venture, others have pointed out the uncanny resemblance between Censori’s promotional style and that of Kardashian during her initial launches. One observer noted, “From the visuals to the overall vibe, Bianca’s photos are pure SKIMS. That’s entirely intentional. Kanye’s built his brand on stirring the pot, and this is just his latest move to grab attention and assert control.”
As Censori and West navigate the launch of Bianca, the coming months promise to reveal how this new brand will impact the already competitive shapewear market. With Kardashian’s established presence and Censori’s fresh perspective, the dynamics of the industry may shift, and the public will be watching closely to see how these two powerful figures interact in this unfolding narrative.
