Starship Entertainment recently announced a significant policy change regarding fan support for its popular girl group, IVE. The agency stated that it will no longer accept fan letters, gifts, or any other forms of support, expressing gratitude to fans for their ongoing enthusiasm. The announcement, which has generated substantial reactions online, emphasized the desire for gifts to be redirected toward those in need.
In an official statement, Starship Entertainment said, “Hello. We thank all fans who support IVE and are here to inform you regarding IVE fan letters, gifts, and support. Henceforth, we have decided not to accept fan letters, gifts, or other forms of support. We appreciate your understanding, as we hope that the gifts you send will be used to support those in need. If you are currently preparing or planning any support, we would like to politely decline your offer and just accept fans’ hearts.”
The decision has caught many fans and netizens by surprise, particularly as IVE has reached a level of prominence within the K-pop industry. Many online commentators expressed their astonishment that the group had continued to receive gifts despite no longer being rookies. Some users noted that the value of the gifts had become increasingly expensive, suggesting that the decision to halt this practice was appropriate.
One netizen remarked, “Good, I think it’s right not to accept them anymore… the prices of the gifts they receive are high, too.” Another user added, “It’s shocking that they still received gifts at this stage in the industry. I don’t think other idols receive them these days.” Many expressed relief that the culture of fan support, which has faced scrutiny in recent years, was being reevaluated.
The reactions also reflected a broader conversation about the fan culture surrounding K-pop idols. Comments ranged from disbelief about IVE’s previous acceptance of lavish gifts to support for the agency’s new direction. “This fan support culture is a bit… it’s better not to receive it,” one commenter stated. Another suggested that the decision would help set a precedent for other groups in the industry.
The announcement follows a wave of recent controversies involving K-pop idols, including concerns over their well-being and the pressures of fame. IVE members, particularly Jang Wonyoung, have been in the spotlight for various reasons, including discussions about their appearance and well-being. The agency’s new policy may be seen as a move to protect the artists from the potential pressures associated with extravagant gifts and expectations from fans.
As the K-pop industry continues to evolve, this decision by Starship Entertainment may signal a shift in how agencies and idols navigate the relationship with fans. The conversation surrounding this policy change is likely to persist, as fans and industry observers weigh in on its implications for the future of K-pop culture.
With the focus now on fostering a healthier relationship between fans and idols, only time will tell how this policy will impact IVE and the broader K-pop landscape.
