The James Madison University (JMU) Board of Visitors convened for its regular meetings on March 14 and 15, 2024, at the Festival Conference Center on campus. While no major decisions were made, the discussions underscored a strong commitment to enhancing research capabilities and expanding facilities under the leadership of new president Jim Schmidt.
One focal point of the meeting was the university’s pursuit of becoming a research institution classified as R1, a designation awarded to universities with the highest research activity. Schmidt emphasized the importance of this goal during his report, although specific timelines or plans were not disclosed. Conversations in various committee meetings revealed a strategic vision for JMU to leverage its geographic advantages, particularly its proximity to local industries such as agriculture and viticulture.
Sydney Stafford, the student representative to the Board, voiced a common sentiment among students regarding the need for expanded housing on campus. Both Stafford and Schmidt discussed potential plans for expanding Bridgeforth Stadium, which currently accommodates approximately 25,000 spectators. Stafford noted that many students had expressed a desire for this improvement. Schmidt also proposed the idea of developing a mixed-use entertainment district surrounding the stadium, a suggestion echoed by Matt Roan, JMU’s athletic director, who highlighted its potential as a revenue generator for the athletic department.
In addition to infrastructure discussions, Schmidt announced the formation of a new marketing and communications division. This division will be led by a newly appointed vice president for strategic communications and marketing, with plans to engage an executive search firm to identify suitable candidates for the role. This initiative aims to strengthen JMU’s outreach and engagement efforts, particularly as the university seeks to enhance its research profile.
The Academic Excellence committee meeting earlier that week brought to light the ambitious goal of achieving R1 status. Dr. Mike Busing, Dean of the College of Business, drew parallels between JMU’s location and Stanford University’s proximity to Silicon Valley, suggesting that local industry partnerships could enhance research opportunities. Schmidt previously discussed the potential for establishing a dedicated agriculture school, which could further position JMU as a leader in relevant academic fields.
During the meeting, Bethany Nowviskie, Dean of Libraries, outlined the financial implications of transitioning to R1 status. She compared this advancement to a rise in athletic divisions, emphasizing that it requires significant investment in research materials. JMU’s athletic program successfully transitioned to the Football Bowl Subdivision in 2022, marking a significant achievement in its competitive landscape.
Since taking office in July 2023, Schmidt has traveled over 8,000 miles to connect with alumni, donors, and local leaders. He underscored the necessity of fostering strong partnerships at both the state and federal levels, stating, “Strong partnerships at the state and federal level remain essential to our success. We will continue to deepen our relationships across Virginia and Washington.”
The two-day meeting highlighted JMU’s strategic direction, focusing on expanding research capabilities and strengthening its institutional framework. As the university works toward its ambitious objectives, the Board’s discussions signal a commitment to growth and innovation.
