BRIDOR, a prominent producer of premium bakery products, has announced a significant investment of $200 million to enhance its operations in Vineland, New Jersey. This expansion is poised to double production capacity at the facility, which is part of a broader strategy to strengthen the company’s presence in the United States.
The announcement, made on January 30, 2026, details the construction of a new line dedicated to Viennese pastries, a state-of-the-art warehouse, a research and development center, a culinary academy, and an automated bread production line. This comprehensive upgrade is a crucial step in BRIDOR’s multi-billion-dollar investment initiative aimed at expanding its capabilities in North America.
State-of-the-Art Infrastructure Enhancements
The Vineland project, which commenced construction in the fall of 2024, involves the addition of a more than 51,000 square-foot facility. This new space will house a high-speed, automated production line specifically designed for Viennese pastries. The line has been operational since the summer of 2025, contributing to the supply of premium products for foodservice and retail clients across the U.S. and beyond.
In addition to the pastry line, BRIDOR is incorporating a new automated bread production line, set to replace the existing one within the current building footprint. This upgrade is expected to enhance the versatility, efficiency, and output of the Vineland site, with operations slated to begin in the second quarter of 2026.
During a celebration held on January 28, 2026, company officials highlighted the significance of this expansion in the context of BRIDOR’s long-term investment strategy in North America. The enhancements are designed to bolster BRIDOR’s capabilities on the East Coast, ensuring the company can effectively meet growing demand while upholding the artisanal quality for which it is known.
Commitment to Local Production and Community Impact
“This expansion reflects our commitment to growing closer to our customers and responding quickly to the needs of the U.S. market,” said Eric Julliet de Saint Lager, CEO of BRIDOR North America. “By strengthening our Vineland production capabilities, we’re able to scale efficiently while preserving the craftsmanship, quality, and consistency that define BRIDOR.”
The investment in Vineland is not just about increasing production; it also represents a commitment to the local economy. According to Anthony R. Fanucci, Mayor of Vineland, “This expansion brings advanced manufacturing capabilities, supports local jobs, and reinforces Vineland’s role as a hub for high-quality food production.” The collaboration between BRIDOR and local stakeholders is viewed as a significant win for the community.
BRIDOR’s expansion in Vineland aligns with its broader strategy to localize production in North America. By manufacturing European-inspired bakery products closer to customers and sourcing ingredients locally when possible, the company aims to remain agile and responsive to market demands.
The Vineland site complements BRIDOR’s growing national footprint. In addition to the recent developments in New Jersey, the company is also establishing a new production facility in the Greater Salt Lake City area, slated to begin operations in 2026, and plans are underway for a new industrial bakery in Lancaster, Texas. Together, these initiatives reflect BRIDOR’s commitment to expanding its North American operations while continuing to deliver authentic French bakery products at scale.
“North America is a strategic priority for BRIDOR, and these investments demonstrate our long-term vision for the region,” stated Philippe Morin, CEO of BRIDOR Worldwide. “Expanding our production footprint allows us to combine French baking expertise with local manufacturing excellence, ensuring we can deliver premium products at scale while remaining deeply connected to our customers.”
