Three new limited-edition items designed by customers will soon grace the menus of Taco Bell locations across the United States. This initiative is part of Taco Bell’s innovative “Fan Style Menu,” which encourages its patrons to submit unique custom order ideas. The winning dishes will be available starting on November 20, 2023, for a limited time.
The exploration into customer creativity began with a contest held between July 22 and August 14, during which Taco Bell received over 40,000 submissions through its app. The company announced the three winning entries on Tuesday, highlighting the impact of customer engagement on brand loyalty.
Details of the Fan-Created Dishes
The winning items include the following creations from enthusiastic fans, referred to as “Fan Chefs”:
– **Brock’s California Crunchwrap**: A twist on the classic Crunchwrap, this version replaces beef with steak and features seasoned fries and guacamole, all enveloped in the signature Crunchwrap shell.
– **Kajol’s Burrito Bliss**: This vegetarian offering is a reimagining of Taco Bell’s Cheesy Bean and Rice Burrito. It combines seasoned rice, refried beans, salsa, Taco Bell Fiesta Strips, and avocado ranch to create a flavorful meal.
– **Sandra’s Cantina Craze**: A refreshing take on the Cantina Chicken Crispy Taco, this dish incorporates jalapeño sauce, lettuce, tomatoes, and reduced-fat sour cream for an added zest.
Impact on Brand Engagement
Taylor Montgomery, Taco Bell’s Global Chief Brand Officer, emphasized the importance of customer feedback in shaping the brand’s direction. “At Taco Bell, we’re always listening to our fans—they push us to think differently, take bold risks, and keep evolving,” Montgomery stated. He added that the “Fan Style” initiative demonstrates the potential of tapping into customer creativity, suggesting that such efforts are essential for the brand’s growth.
While Taco Bell has not disclosed how long these new menu items will remain available, the company continues to invite fans to submit their custom orders via the app. This opens up the possibility of future contests, especially if these fan favorites resonate well with customers.
The introduction of these customer-designed menu items reflects Taco Bell’s commitment to enhancing customer relationships and fostering community engagement, potentially setting a new standard in the fast-food industry.
