On April 8, 2024, Colorado Governor Jared Polis officially signed a Tax Incentive bill that will allocate funding for film festivals in the state, marking a significant victory for Boulder as it prepares to host the prestigious Sundance Film Festival. This announcement comes after an extensive bidding process, where Boulder was selected from a competitive field of 60 cities. The festival is expected to generate substantial economic benefits for the region, with projections indicating that it could bring in approximately $132 million in economic activity, similar to figures reported for Utah in 2024.
The economic impact of the festival is set to be profound, particularly for Downtown Boulder, where many related events and celebrations will occur. According to estimates, the festival could contribute around $13.8 million in tax revenue and $69.7 million in wages, underscoring the potential for job creation and increased business for local vendors.
Speaking on the importance of this event, Bettina Swigger, CEO of the Downtown Boulder Partnership, expressed gratitude for the collaborative efforts that made this achievement possible. She highlighted the teamwork of the Visit Boulder Team, the city, and state officials in securing this momentous opportunity. Swigger described the success as one of the pivotal moments for Boulder’s business community, likening it to the historical significance of the University of Colorado’s opening in 1876 and IBM’s establishment in 1967.
Boulder’s reputation as an inclusive community also plays a key role in its appeal as a host for prominent events like Sundance. Swigger noted the historical significance of Clela Rorex, the county clerk who issued the first same-sex marriage license in the United States 50 years ago. This milestone, celebrated on March 26, 2024, aligns with the values of diversity and inclusion that Boulder embodies. Rorex’s courageous act not only changed the lives of many but also positioned Boulder as a progressive city.
The significance of these values was further emphasized during the festival announcement, where Polis, alongside the Colorado and pride flags, articulated the importance of inclusivity in both society and economics. “Is it a political statement? Yes. More importantly, is it humane? Yes. And is it also good economics? Most assuredly,” he stated, underscoring the community’s commitment to fostering an environment that welcomes diversity.
In addition to the festival, the Boulder County Courthouse, the very site where Rorex made history, is set to be designated a National Historic Landmark in May 2024. This recognition celebrates not only the building’s architectural beauty but also the courageous actions that took place there, reinforcing Boulder’s dedication to inclusivity.
The Museum of Boulder is currently hosting an exhibit titled “Bending the Arc,” which highlights the contributions of LGBTQ+ activists in the region. This exhibit serves as a reminder of the ongoing relevance of these stories in shaping Boulder’s identity and future.
The arrival of the Sundance Film Festival marks a significant chapter in Boulder’s ongoing story of growth and inclusivity. As the community prepares for the festival, it stands to benefit not just economically, but also culturally, reinforcing its status as a vibrant hub for creativity and innovation.
