Jim Rowley, the CEO of Crunch Fitness, maintains his fitness routine while balancing a demanding travel schedule. He emphasizes the importance of staying flexible in his approach to health, incorporating a morning protein shake and regular exercise into his day. His strategies reflect a commitment to wellness that not only enhances his personal life but also positively impacts his leadership style.
Embracing Variety in Daily Life
Rowley’s work life varies significantly based on his location, whether he is in the main office in Manhattan or at home in Lake Tahoe. With over 34 years in the industry, he finds monotony stifling and thrives on the diverse experiences of visiting more than 500 Crunch gyms. Engaging directly with members and staff is a key aspect of his role, and he believes that insights from the gyms are crucial for strategic decision-making.
His current focus involves exploring how artificial intelligence can enhance both member and employee experiences. Rowley actively tests new ideas in the field, seeking to integrate technological advancements into the fitness landscape.
Daily Routine and Fitness Philosophy
For Rowley, mornings start early, typically between 5:45 a.m. and 6:30 a.m. He dedicates this time to catching up on business news and connecting with family, particularly cherishing moments with his granddaughter born in June 2022. Mornings are also when he prepares for the day by enjoying a single cup of coffee and reviewing emails before diving into a series of meetings and calls.
A key element of his routine is ensuring he has a dedicated workspace while traveling. Rowley stresses the importance of having a desk or a suitable area to think and stretch, as he prefers not to work from bed. His commitment to health is underscored by his insistence on having a protein shake every morning, avoiding the typical hotel breakfast options.
Rowley describes fitness as essential medicine for his longevity. At 58, he aims to remain active and mobile well into his later years. His exercise regimen has evolved from working out in the morning during his time in the United States Marine Corps to now incorporating midday sessions. Around 1 p.m., he typically takes a break to engage in Pilates or weightlifting, ensuring he remains active throughout the day.
Having lifted weights since he was 14, Rowley has adapted his approach to fitness. He emphasizes the importance of mobility and balance, preferring Pilates for its combination of strength and flexibility. Rowley appreciates the changes Pilates has brought to his physicality, noting that he has become much more limber. Initially the only male in his class, he has since encouraged others to join him in this practice.
Rowley also incorporates daily walks into his routine. After lunch, he returns to the office for more meetings and problem-solving, aiming to finish his workday by 5:30 p.m. He values the refreshing nature of an evening stroll, especially during colder months.
As the day winds down, Rowley enjoys dinner with his wife around 6:30 p.m. Their television preferences lean toward dramatic series rather than sitcoms. He has a particular fondness for competition-based shows like “Survivor” and “The Amazing Race,” finding joy in the thrill of competition.
Rowley concludes his day with reading before heading to bed around 11 p.m. His lifestyle reflects a holistic approach to health, combining physical fitness with mental well-being, underlining the benefits of an adaptable and varied routine.
With a clear commitment to both personal and professional growth, Rowley’s practices serve as an example for those seeking to balance a busy schedule while prioritizing health and wellness.
