BREAKING: New research just released identifies McDonald’s as America’s most loyal holiday food brand for 2025. This finding comes from a comprehensive study by demand planning software company Algo, which analyzed consumer search behavior across major U.S. companies.
McDonald’s operates over 39,000 restaurants worldwide, renowned for its iconic menu items like the Big Mac and French fries. The fast-food giant stands out in a competitive landscape, boasting an impressive 31,850,773 average monthly searches, placing it fifth overall in customer loyalty among Fortune 500 companies.
The study, which evaluates average monthly search volumes, shows that Amazon leads the pack with a staggering 152,878,909 monthly searches, nearly three times more than Walmart, which ranks second with 59,024,820 searches. The data highlights significant consumer trends leading into the holiday shopping season, indicating that brands with robust online visibility are likely to thrive.
In context, Amazon employs 1,556,000 people and anticipates a revenue of $637.9 billion in 2025, while Walmart, the largest employer in this group with 2.1 million employees, forecasts a revenue of $680.9 billion. Target claims third place, with 44,388,230 average monthly searches and a projected revenue of $106.5 billion.
Notably, despite having a smaller workforce of 150,000, McDonald’s is a leader in the food-service sector. Its $25.9 billion revenue is a testament to its enduring popularity and customer loyalty.
Sanjeev Balasubramanian, SVP of Solution Architecture at Algo, remarked, “By examining online search data, this study highlights consumer trends across America. The results show customer loyalty for retail giants like Amazon, Walmart, and Target, suggesting these companies will be the go-to stores in the run-up to Black Friday and the holidays.”
In the food-service sector, Starbucks follows closely behind McDonald’s, ranking sixth with 26,849,124 searches and a revenue of $36.1 billion for 2025. The data illustrates how smaller teams can maintain a robust customer base, emphasizing the importance of online visibility and effective brand management.
As the holiday season approaches, consumer loyalty will play a critical role in determining which brands emerge as favorites. The findings underscore McDonald’s enduring appeal, especially in a landscape dominated by larger retail giants.
In upcoming weeks, keep an eye on how these loyalty trends influence holiday shopping patterns. With McDonald’s at the forefront, the fast-food chain is poised to capture the hearts (and appetites) of consumers across the nation.
This developing story highlights the intersection of consumer behavior and brand loyalty, setting the stage for an exciting holiday season ahead. Stay tuned for more updates as we monitor the evolving landscape of America’s favorite brands.
