UPDATE: Volvo’s final wagon, the V60 Cross Country, is set to exit the U.S. market, with order books closing in late January 2024 and production ending by April 2024. This marks a significant shift as the brand transitions to an all-SUV lineup, reflecting the overwhelming consumer preference for SUVs over traditional cars.
The cancellation of the V60 Cross Country follows the earlier discontinuation of the V60 Polestar Engineered. Currently, buyers have a limited window to secure the V60 Cross Country, with prices starting at $53,495 for the Plus trim, while the Ultra version begins at $58,795. After November 2025, only 3,630 units of the V60 Cross Country were sold in the U.S., illustrating the struggle of traditional wagons in today’s market.
Volvo, owned by Geely, has acknowledged that the majority of consumers now “overwhelmingly prefer SUVs,” a trend that has led to the decline of their once-iconic wagon models. The brand describes the situation as “bittersweet,” as SUVs like the XC models continue to dominate sales, while the classic wagon body style fades into history.
The larger V90 was also discontinued earlier this year, and the S60 and S90 sedans failed to reach significant sales figures, further emphasizing the shift away from traditional vehicles. Despite this transition, Volvo has not completely abandoned the segment; the V60 will remain available in other international markets, and the Swedish automaker is considering future generations of wagon models.
As the V60 Cross Country nears its end, buyers are encouraged to act quickly to secure one of the last models available. The luxury wagon, while nearing its eighth birthday, remains visually appealing and competitive within its segment. For enthusiasts and loyal customers, this is a poignant moment in Volvo’s storied history of wagon production.
As the automotive industry continues to evolve, Volvo’s pivot toward SUVs highlights a broader trend affecting manufacturers globally. The changing consumer landscape underscores the urgent need for automakers to adapt to shifting preferences, ensuring they remain relevant in an increasingly SUV-dominated marketplace.
For those eager to own a piece of Volvo history, the V60 Cross Country represents the last vestige of a beloved automotive tradition. With production ending soon, this is a critical time for fans of the brand and car enthusiasts alike. Stay tuned for more updates as Volvo navigates this significant transition.
